Unconventional Viewing — A brave and ambitious new British teen drama tears up the film launch rulebook with an inclusive, simultaneous online and offline premiere.

The Knife That Killed Me is a timely journey through the memories of Yorkshire teen Paul Varderman as he reflects on events leading up to his death. Adapted from Anthony McGowan’s 2008 novel of the same name and filmed entirely on green screen this powerful and original British feature film uses innovative visual effects technology to create a macabre computer generated reality.

Responding to the challenge of an internet culture that shares films freely, filmmakers Kit Monkman and Marcus Romer chose an unconventional release strategy that steps beyond the formula of the exclusive film premiere to create an inclusive and interactive experience.

After raising £20,000 on Kickstarter to fund the groundbreaking launch, the multi-platform premiere will include three venues in the UK: the National Media Museum in Bradford, the Manchester Museum of Science and Industry’s eye-popping 50 screen media wall, the seventh floor of a multi-story car park at Franks’ Cafe in Peckham and a simultaneous stream to a global audience on YouTube.

Watch the premiere live on Youtube at 7pm GMT+1 (BST) Tuesday, July 15 or grab free tickets to the Manchester screening by RSVPing to: knife@greenscreen.co.uk