Come and celebrate the release of our bible of creative advice, Paddle Against the Flow, with us on Thursday March 19 at 71a.

Come and celebrate the release of our bible of creative advice, Paddle Against the Flow, with us on Thursday March 19 at 71a.

Huck’s first book Paddle Against the Flow is now on shelves around the globe, but we’ve yet to party to mark this momentous event.

Join us at our 71a Gallery in Shoreditch, London, as we celebrate its existence on Thursday March 19, 6-9 pm.

Tickets are fee, all you have to do is RSVP here. Drinks will be provided by Blind Pig Premium Cider and the launch is supported by Chronicle Books, San Francisco.

If you’ve yet to hear all about Paddle Against The Flow, read this excerpt from the introduction where editor Andrea Kurland explains how it all started, let editor-at-large Michael Fordham recall the days of Adrenalin magazine and how they led to Huck, or keep reading below.

“Don’t differentiate between ‘This is a job’ and ‘This is what I’m doing for fun’. It’s all simultaneous.” – Spike Jonze

Paddle Against The Flow is for a generation who—faced with harsh economic realities—make things happen by studying craftsmanship on YouTube, raising funding on Kickstarter or finding ways to create and collaborate from the bottom up. This is Generation DIY.

For nearly a decade, Huck has roamed the globe documenting counterculture as it unfolds, seeking out freethinkers. Paddle Against The Flow collects insights on how to live a creative life from influential indie stars. Nas on language, Cat Power on looking inward, Spike Jonze on loving what you do, and Kim Gordon on feeling the flow. They are just some of the 60 doers and creators who share a diverse range of truths, creative wisdom, and life lessons from those who paddle against the flow.

FEATURING: Douglas Coupland, Dave Eggers, Spike Jonze, Miranda July, Mark Gonzales, MIA, Nas, Beck, Kim Gordon, Pharrell Williams, Mos Def, Sofia Coppola, Judd Apatow, Ai Weiwei, Beastie Boys and many more.

Join us for the Paddle Against the Flow launch party at Huck’s 71a Gallery, Leonard Street, London EC2A 4QS, on Thursday March 19, 6-9 pm. RSVP here.

Paddle Against the Flow is released on March 3 via Chronicle Books and is available from a bunch of places including usAmazonUrban OutfittersChapters IndigoHardie Grant, and Hugendubel.