Small-town hip hop as seen by photographer Jared Soares | Huck
Huck
Photography

Small-town hip hop as seen by photographer Jared Soares

Quiet moments in the underground rap game — Jared Soares’ Small Town Hip Hop project taught him the value of engaging with the community you hope to capture.

In this regular series, My Sweet Shot, we ask photographers to zone in on a single photograph from their archives that they feel best embodies the questions they’re broaching, generally, with their work.

Jared Soares is a portrait and documentary photographer based in Washington DC. Through his Small Town Hip Hop project he learned the importance of community and that to do work that mattered to him, he needed to be more than just an dispassionate observer of his surroundings.

My Sweet Shot

By Jared Soares

When I started working on Small Town Hip Hop, the photographs I was making were in the tradition of witnessing candid moments in the lives of individuals as they unfolded in front of my camera. The early work from that project was hollow and a carbon copy of work done by other photographers that had been marked in my psychology as classic and successful. Since this was my first self-­initiated project, I was figuring out my voice, trying to get comfortable with who I am as a photographer and attempting to develop my own way of seeing.

It wasn’t until two years into the project that I realised I was making a self­-portrait through the people I was photographing in the hip hop scene in Roanoke, Virginia. This became apparent while I spent time with Poe Mack, a rapper from Salem, Virginia on a couple tour dates in 2011.

Before hitting the road to Atlanta, Georgia for a concert, where Poe Mack would be the opening act, the longest I had spent with him was maybe an hour. Roanoke, Virginia is a small place and the number of rappers is even smaller, so everyone with a serious interest in hip hop knows each other. I had met Poe Mack in passing at his home studio, where he was recording a rapper that I happened to be following around for the day. Poe and I kept in touch and when I found he was going on a small East Coast tour, I proposed the idea of tagging along. In generous fashion, he obliged.

Nine hours in a car is a long time but it’s a great opportunity for conversation. While bombing our way down Interstate 85 through the Carolinas, Poe shared his creative process, motivations for his music and how he treated every aspect that goes into song-craft. As I listened, I kept seeing similarities with what I was doing with photography. Poe and I were much the same, two young men, trying to develop their skills and to push themselves creatively with the hope of reaching a goal. Our journeys as artists paralleled each other.

Though I’ve moved on from Small Town Hip Hop, the project was a catalyst for exploring my backyard, wherever I happen to be living. The concept of community is a cul­-de-­sac that I’m wandering around and seem to come back to with each project, big or small. I’m immersed in the idea of showing a specific group and how they identify themselves to depict traits that can be read as universal. I’m no longer a fly ­on ­the ­wall, just looking for differences.

Photo caption: Poe Mack tries to grab a quick rest after driving for several hours to from Virginia to Georgia in order to open for 9th Wonder. He was tired. I was tired. But he was excited for the opportunity to get to introduce his music to larger audience and I was happy to be a part of the journey.

Find out more about Jared Soares.


You might like

© Alan Lodge

Joyous photos from the heart of the UK’s radical free festival movement

Common Grounds — The photographer has been capturing British counterculture for the past half century. A new exhibition looks at his archive sitting at the intersection of music, community and grassroots protest.

  • Culture
  • Miss Rosen
© Darren Vargas

The lasting community legacy of a legendary Californian boxing gym

Moretón — Since opening in the ’80s, the Coachella Valley Boxing Club has trained multiple world champions, while providing a vital hub for local youth. In his new photobook, Darren Vargas documents its tight-knit, Chicano-led community, while also weaving a deeply personal story.

  • Sport
  • Jack Dennison-Thompson
© Melissa Auf der Maur

Inside the grunge golden age with Hole’s former bassist

My ’90s Rock Photographs — Melissa Auf der Maur’s new photobook is a sprawling visual memoir of her time at the heart of the US scene, from Tinker to The Smashing Pumpkins.

  • Music
  • Miss Rosen

Introducing ‘The Chaos Isles’, a new photozine by Huck and Yushy

Normal Island — From unlicensed raves to the solstice at Stonehenge, furries to giant vegetable growers, Yushy is one of the UK’s best lensmen of its wild side. ‘The Chaos Isles’ will be sent out exclusively to Club Huck+ members.

  • Culture
  • Isaac Muk

Join Club Huck+ to get the most from Huck

Dispatches from the sharp edge of culture — Members get our print magazine, special photozines, The Huck Long Read newsletter, discounts from our friends and partners, digital versions of back issues and priority access to events.

  • Club Huck
  • Huck

Signs of solidarity as London marks three years of genocide in Palestine

Never forget — 250,000 people gathered on Saturday as Israeli attacks have continued in Gaza and the West Bank. Daisy Schofield photographed the diverse people and placards in attendance.

  • Activism
  • Daisy Schofield
You've read articles this month Thanks for reading

Join Club Huck — it's free!

Valued Huck reader, thank you for engaging with our journalism and taking an interest in our dispatches from the sharp edge of culture, sport, music and rebellion.

We want to offer you the chance to join Club Huck [it's free!] where you will receive exclusive newsletters, including personal takes on the state of pop culture and media from columnist Emma Garland, culture recommendations, interviews and dispatches straight to your inbox.

You'll also get priority access to Huck events, merch discounts, and more fun surprises.

Already part of the club? Enter your email above and we'll get you logged in.