“Patagonia was to be our irresponsible company, bringing in easy money, a softer life,” wrote Vincent Stanley and his uncle, Patagonia founder Yvon Chouinard in their book, The Responsible Company.

But it slowly dawned on the small group of climbers and surfers behind the company that they owed a big responsibility to the nature they loved.

Vincent shared some wisdom with HUCK during a recent stop in London to launch the Common Threads Partnership, Patagonia’s innovative gear recycling programme with eBay in the UK.