Zoo York co-founder Eli Morgan Gesner on the truth about 'success'
- Text by Huck HQ / Anthony Pappalardo
- Photography by Andrew White
#9 – Eli Morgan Gesner
As the co-founder of Zoo York, Eli Morgan Gesner saw his brand gain the adoration of skaters and denim-heads worldwide. What’s more, by the time Ecko purchased the company, he’d managed to achieve the sort of financial success that eludes many small, independent fashion labels and skate brands. In many ways he looked to be living the dream. Before long, though, Gesner chose to leave the company in search of new adventures. Now making his first film, Gesner told us about his insatiable desire for new challenges.
“You have to figure out what you value in life. Our society tries to sell you on the idea of accumulating money and material good — that makes you successful. The house, the hot car, a dope sneaker collection — it’s a fucking lie. I’m the person that sells it to you and I’m telling you it’s a fucking lie. The value in life, is life.”
This is just a short excerpt from Huck’s Fiftieth Special, a collection of fifty personal stories from fifty inspiring lives.
Grab a copy now to read all fifty stories in full. Subscribe to make sure you don’t miss another issue.
Enjoyed this article? Like Huck on Facebook or follow us on Twitter.
You might like
“Like skating an amphitheatre”: 50 years of the South Bank skatepark, in photos
Skate 50 — A new exhibition celebrates half a century of British skateboarding’s spiritual centre. Noah Petersons traces the Undercroft’s history and enduring presence as one of the world’s most iconic spots.
Written by: Noah Petersons
“I didn’t care if I got sacked”: Sleazenation’s Scott King in conversation with Radge’s Meg McWilliams
Radgenation — For our 20th Anniversary Issue, Huck’s editor Josh Jones sits down with the legendary art director and the founder of a new magazine from England’s northeast to talk about taking risks, crafting singular covers and disrupting the middle class dominance of the creative industries.
Written by: Josh Jones
Free-spirited, otherworldly portraits of Mexico City’s queer youth
Birds — Pieter Henket’s new collaborative photobook creates a stage for CDMX’s LGBTQ+ community to express themselves without limitations, styling themselves with wild outfits that subvert gender and tradition.
Written by: Isaac Muk
The suave style and subtle codes of gay San Francisco in the ’70s
Seminal Works — Hal Fischer’s new photobook explores the photographer’s archive, in which he documented the street fashion and culture of the city post-Gay Liberation, and pre-AIDS pandemic.
Written by: Miss Rosen
The stripped, DIY experimentalism of SHOOT zine
Zine Scene — Conceived by photographer Paul Mpagi Sepuya in the ’00s, the publication’s photos injected vulnerability into gay portraiture, and provided a window into the characters of the Brooklyn arts scene. A new photobook collates work made across its seven issues.
Written by: Miss Rosen
Eating concrete with London Skate Mums
Parental steeze — Founded during the pandemic, the group has ballooned into a community, giving mothers of various ages and abilities space to pull tricks, fall and express themselves. Sydney Lobe meets them at the legendary Southbank Undercroft.
Written by: Sydney Lobe
