Analogue Appreciation: Powerplant’s five favourite physical… | Huck

Sign up to our newsletter and become a Club Huck member.

Stay informed with the cutting edge of sport, music and counterculture

Analogue Appreciation: Powerplant

White silhouette figure making peace sign against deep blue twilight sky with construction crane, yellow text reads "huck presents Analogue Appreciation"

Heat — In an ever more digital, online world, we ask our favourite artists about their most cherished pieces of physical culture. Today, it’s synth-punk pioneers Powerplant.

Heat’, the opening track from Powerplant’s recent eponymous EP, opens with an all-systems go, rolling guitar riff. In its music video, the band’s lead Theo Zhykharyev, moves around football fields and urban farm animal enclosures playing the guitar while his washed-out vocals top the soundtrack, with a pig even taking a friendly nibble of one of its tuning pegs.

It’s one of the synth-punk band’s more accessible tracks, having released headsy dungeon punk and an experimental rock record (2023’s Grass) since their 2019 debut. While the music takes different sonic turns between records, the main unifying quality of music is a tight embrace of experimenting and never staying still.

At one point during Heat’s’ music video, Theo holds up a pack of Magic: The Gathering cards – the first trading card game of the modern era. Flitting between fuzzy, Y2K camcorder quality video and more clean-cut shots, the visualiser is a fun, nostalgic throwback to a pre-smartphone world. To learn more about what he keeps in his home, we asked Theo to pick out five of his favourite pieces of physical culture for our Analogue Appreciation series. See his picks below.

13 Chinese Money Plants

Person tending to various green potted plants arranged on wooden shelves indoors near a window with natural lighting.
Potted plants with round green leaves on orange tray under grow light, additional plants below on wooden floor.

You need to multiply and propagate your plants until their maintenance doubles your water bill, and you sink what’s left on bigger terracottas because your saplings need to grow. I love them all. They just grow if you let them. It reminds me how the world works. This is as un-online as it gets.

Eight US dollar bills

Eight one-dollar bills arranged in a circle on a round wooden table, with one bill placed in the centre, against a dark background.
Person holding measuring tape across wooden round table with white cloth on dark tiled floor.

When the lights go out and you need to participate in a financial exchange, you need to get your eight dollar bills out and get a little something from the vendor. Plastic money is borderline AI and it’s the devil. I got my eight bills and I’m ready 24/7. There is simply only one way to make it rain at Jumbo’s Clown Room [a bikini bar in Los Angeles], and brother, you ain’t tapping your way out of this one, pal.

Magic: The Gathering ‘Krenko, Mob Boss’ Commander Deck

Person in black shirt with orange dragon design holds fanned trading cards with green borders between outstretched hands.
Person in black t-shirt holding fanned-out green-bordered trading cards, displaying them in an arc formation against white background.

Something about moving little cardboard characters around the table with, hopefully, three other friends of yours feels like a big win against the screen time counter going up. Some of these cards are older than I am. Old art looks so much fun. And it’s just nice to participate in a hobby. Hobbies are so strange and so nice. It’s an activity that doesn’t really provide any professional gain; you just do something because you enjoy it? Crazy.

‘Hustle Harder, Hustle Smarter’ book by 50 Cent

Hands holding "Hustle Harder Hustle Smarter" book by Curtis "50 Cent" Jackson in bookshop, with stacks of books in background.
Hands holding open book titled "Hustle Harder, Hustle Smarter" by Curtis "50 Cent" Jackson in clothing shop with racks of garments.

Summer is almost over – it’s time to go back to school. Time to sit down and listen to the meister. Learn from the best, learn from 50 Cent. More than anything it’s just very funny to learn about my favourite rapper’s life this way. This might be a silly assumption, but I do feel like he probably wrote this himself and this makes it so much more awesome. The fact that this exists reminds me of how beautiful this word can be.

Powerplant Trinket Folder

Hands holding teal plastic container with white label reading "POWERPLANT TRINKETS" in black text.
Hands holding children's artwork with brown paper tree, green leaves, yellow sun, and brown mushrooms on cream background.

I don’t understand why it’s called a Trinket folder”, because it’s just paper memorabilia and the trinkets I keep elsewhere, but perhaps this is another great mystery of the world and will go on unquestioned. It’s nice to have little fragments of your past locked away and safe, undigitised, unbacked up, just fuel for the fire ready to go. It’s good to reflect, to look back, see where it all went wrong.

Heat by Powerplant is out now on Arcane Dynamics.

Buy your copy of Huck 82 here.

Enjoyed this article? Follow Huck on Instagram and sign up to our newsletter for more from the cutting edge of sport, music and counterculture.

Support stories like this by becoming a member of Club Huck.

You might like

© Alexa Viscius
Music

American Football: The One With The Feelings

Many moons — The Midwest emo architects transformed a college experiment into a coming-of-age soundtrack. 25 years on, their latest iteration sees them bottle the same magic for the ups and downs of middle life.

Written by: Tracy Kawalik

Music

Joe James: “I will never be absent in my children’s lives because I know it doesn’t feel nice”

Hard Feelings — As the silky MC prepares to release his debut album ‘The Ends Never Ends’, he joins our column on fatherhood and masculinity to discuss leaving his childhood home at 16, the manosphere and his risk-embracing approach to life.

Written by: Robert Kazandjian

Music

Analogue Appreciation: mary in the junkyard

Role Model Hermit — In an ever more digital, online world, we ask our favourite artists about their most cherished pieces of physical culture. Today, it’s art rock fabulists mary in the junkyard.

Written by: mary in the junkyard

Music

Kibo’s compendium of Kwengletarianism

Kwengletaria:Ragamyff — As UK rap’s latest prodigious MC announces his most ambitious project to date, Rob Kazandjian spends time with Kibo in a north London pub to chat about his rise, as well as the inspirations and ideologies underpinning his music.

Written by: Robert Kazandjian

Music

Celebrating the art of making out on tour with Tove Lo

The Kiss Book — In the wake of the pandemic, photographer Kenny Laubbacher travelled around several countries with the Swedish pop star, capturing the joy and desire of kissing fans.

Written by: Zoe Whitfield

© Joan Piekny
Culture

Vintage photos of London street life at the turn of the millennium

London 1995-2005 — In her new photobook, Joan Piekny reflects on a decade shooting the styles and subcultures of the UK capital’s streets, just before technology .

Written by: Miss Rosen

You've read articles this month Thanks for reading

Join Club Huck — it's free!

Valued Huck reader, thank you for engaging with our journalism and taking an interest in our dispatches from the sharp edge of culture, sport, music and rebellion.

We want to offer you the chance to join Club Huck [it's free!] where you will receive exclusive newsletters, including personal takes on the state of pop culture and media from columnist Emma Garland, culture recommendations, interviews and dispatches straight to your inbox.

You'll also get priority access to Huck events, merch discounts, and more fun surprises.

Already part of the club? Enter your email above and we'll get you logged in.