- Text by HUCK HQ
A new t-shirt campaign aimed at raising awareness of press freedom and human rights has been launched this month by MOTHER Magazine.
The t-shirts on offer has been designed by three prominent young creatives – namely British artist Ed Atkins, Russian rebel author Slava Mogutin, and Sang Bleu editor Reba Maybury. Their merchandise will be on sale until December 1st, with 100 per cent of profits being divided equally between the Freedom of the Press Foundation, Reporters Without Borders and Kaleidoscope Trust.
According to a spokesperson for MOTHER, the charities were chosen for their incredible work towards promoting freedom of information, media transparency, and LGBTQ rights.
“These are concepts currently under threat, and we wanted to fight back in some way,” they told Huck. “The intention with the merchandise is to create a gesture of freedom, and so we invited artists to deface our own namesake – MOTHER.”
“Working with Ed, Reba and Slava has been a lot of fun, and we’re really grateful for their time and support.”