Exploring subcultures through the lens of sportswear
- Text by HUCK HQ
The Huck creative crew has teamed up with adidas Originals and size? to produce a limited edition run of zines to go with the latest drop from the adidas archive.
The first zine – which features specially commissioned writing and original art from producer and zine maker Zach Sebastian – is being gifted to the 500 lucky customers that get their hands on the new, limited edition Dublin shoe. The Dublin will be available in size? Stores from 8am on the 17 March: St. Patrick’s Day.
The original Dublin, released in 1976, was one of the first iterations of the brand’s totemic City Series. With their multiple licensed production locations and mass market appeal, the trainers heralded a shift in the sportswear market that still exists to this day.
“The idea is that this series of zines coincide with a series of historic releases from the adidas archive, featuring original art and writing that riffs off the theme of the drop,” says Huck’s own Michael Fordham, who is art directing and editing the series.
“The vision is that trainer culture heads can curate these slices of material culture – and that they form a sort of alternative history of culture through the lens of the adidas archive.”
Next up, at the end of March, is the Berlin edition, which is followed by the Trimm Star VHS. “It’s a unique opportunity for us to make pop culture that matters,” adds Fordham. “The fact that we’re making it with adidas only helps to slingshot the good stuff out there for all to see.”
Enjoyed this article? Like Huck on Facebook or follow us on Twitter.
Latest on Huck
Bernie Sanders introduces Clairo at Coachella, urging young Americans to “stand up for justice”
Coachella charmed — The Vermont Senator praised the singer-songwriter for her efforts in raising awareness of women’s rights issues and Gaza.
Written by: Isaac Muk
The Changing Face Of Brooklyn, New York’s Most Colourful Borough
After three decades spent capturing stories around the world, Magnum Photographer Alex Webb finally decided to return home to Brooklyn – a place that champions chaos, diversity and community spirit.
Written by: Alex Webb / Magnum Photos
The mundane bliss of New York’s subways in the ’70s
NYC Passengers 1976-1981 — During a very different decade in NYC, which bounced between rich creativity and sketchiness, photographer Joni Sternbach captured the idiosyncratic isolation found on its rail networks.
Written by: Miss Rosen
Analogue Appreciation: lullahush
Ithaca — In an ever more digital, online world, we ask our favourite artists about their most cherished pieces of physical culture. Today, it’s Irish retro-futurist lullahush.
Written by: lullahush
Spyros Rennt captures connection and tenderness among Berlin’s queer youth
Intertwined — In the Greek photographer’s fourth photobook, he lays out spreads of togetherness among his friends and the German capital’s LGBTQ+ party scene.
Written by: Isaac Muk
The rebellious roots of Cornwall’s surfing scene
100 years of waveriding — Despite past attempts to ban the sport from beaches, surfers have remained as integral, conservationist presences in England’s southwestern tip. A new exhibition in Falmouth traces its long history in the area.
Written by: Ella Glossop