This Patti Smith fan turned her music collection into an artistic haven

Living off the vinyl frontier — After spending years living off borrowed cash, Katayoon Yousef started Horses Records so that she could have a home for life, building a following of loyal customers in the process.

There was no formal education for the punk life Katayoon Yousefbigloo wanted. Throwing gigs, playing in punk bands, experimenting with her own visual art practice and collaborating with friends came as second nature. But it didn’t pay too well.

After seven years of living off borrowed cash, Katayoon got resourceful and started Horses Records with her partner Dan Geddes, using nothing but their own record collection and a savvy funding technique.

“I went through periods where I would take out a student loan and take as few classes as possible just to get the maximum amount of money,” she remembers.

Opening a small record shop in Vancouver, where rent is almost comically extortionate, wasn’t easy.

But Katayoon and Dan found their place in the market after permit troubles forced them into Hastings-Sunrise, a once undesirable district that is flourishing today with new young businesses like their own.

After a month of intense renovation, an old convenience store was transformed into their beloved record shop.

“I was up on a ladder trying to untangle all these wires, and mouse poo was falling on my head,” she laughs. “It was a low point definitely.”
HORSES RECORDS-8916

Making the shop legit – and more permanent – was crucial to their long-term success. True to their DIY roots, Katayoon and Dan have given the store life as a multipurpose venue.

“We really wanted the store to be more than a store: a place where the community could come riff with us,” Katayoon explains.

“We named it Horses after the Patti Smith album. Patti Smith is a hero of ours because of her seamless integration of music and literature.”

The store takes inspiration from that – stocking books, zines, and band merch – while doubling as a venue for gigs, poetry readings, a pop-up consignment store, and exhibitions.

“I don’t like the soulless whitewall gallery, where there are lots of rules – pre-established canons. In music being a novice is really celebrated, especially in punk,” Katayoon says.

“In art, you have to be able to speak the language. I don’t like that. I’m really interested in firsttime artists and firsttime musicians.”

And while the big-money record business thrives on overhyped re-releases and Record Store Day fanfare to jack up prices, Katayoon and Dan are committed to being fair to their loyal locals.

“If we did do [more commercial stuff] our store would take a different direction and monetarily things would be better,” she says.

“Like, of course there’s a reason why they press some shitty album that’s $200. But we just try to go to bed at night feeling like we haven’t ripped anyone off.”HORSES RECORDS-9052

HOW DO I OPEN MY OWN RECORD STORE?

Keep brainstorming

“We just plug everything in now. Most of our days are spent dreaming up new ways of making money at the store, getting people in here, and thinking of cool things we can do.”

Troubleshoot!

“We try to have best-case/worst-case scenario plans mapped out for six-month, one-year, and three-year periods. If you end up facing that problem and you have a plan, it’s a lot easier to tackle than if you had never even imagined it happening.”

Respect the neighbourhood

“We learned to be responsive to the neighbourhood and our clientele – we’re not an overly curated shop because our neighbourhood is not a destination area for boutique shops, nor is it tourist-heavy.”

Do the legwork

“Don’t be lazy when it comes to show promotion! Design a flyer, print it out, go to places you think people who would want to come to your show frequent and put up a poster.”

Ask for help

“With the renovations, we had some help with the more artisanal things – the woodwork, the signage – and a lot of help from our friends. It gives character to the space.”

Do the popular stuff justice

“We’re not trying to be exclusive. We do cater to the mainstream, but we try to have the best of it.”

Break the right rules

“I break dumb rules. As long as no one is unsafe, or at risk, and you’re not hurting anyone, you should be able to do what you want, and that’s what we do.”

Don’t skimp on the space

“I’m planning on spending my time at this store for the rest of my life hopefully, so it had to be like my living room.”

Don’t take it too seriously

“I have an intense motherly attachment to the store, but I’ve learnt to be a bit more objective about things, to understand that it’s a business.”

Check out Horses Records on Tumblr.

This story originally appeared in Huck 54 – The Defiance IssueGet it now from the Huck Shop or subscribe to make sure you don’t miss another.

Enjoyed this article? Like Huck on Facebook or follow us on Twitter.


Ad

Latest on Huck

Red shop frontage with "Open Out" branding and appointment-only signage.
Activism

Meet the trans-led hairdressers providing London with gender-affirming trims

Open Out — Since being founded in 2011, the Hoxton salon has become a crucial space the city’s LGBTQ+ community. Hannah Bentley caught up with co-founder Greygory Vass to hear about its growth, breaking down barbering binaries, and the recent Supreme Court ruling.

Written by: Hannah Bentley

Cyclists racing past Palestinian flag, yellow barriers, and spectators.
Sport

Gazan amputees secure Para-Cycling World Championships qualification

Gaza Sunbirds — Alaa al-Dali and Mohamed Asfour earned Palestine’s first-ever top-20 finish at the Para-Cycling World Cup in Belgium over the weekend.

Written by: Isaac Muk

Crowded festival site with tents, stalls and an illuminated red double-decker bus. Groups of people, including children, milling about on the muddy ground.
© Alan Tash Lodge
Music

New documentary revisits the radical history of UK free rave culture

Free Party: A Folk History — Directed by Aaron Trinder, it features first-hand stories from key crews including DiY, Spiral Tribe, Bedlam and Circus Warp, with public streaming available from May 30.

Written by: Isaac Muk

Weathered wooden building with a tall spire, person on horseback in foreground.
Culture

Rahim Fortune’s dreamlike vision of the Black American South

Reflections — In the Texas native’s debut solo show, he weaves familial history and documentary photography to challenge the region’s visual tropes.

Written by: Miss Rosen

A collage depicting a giant flup for mankind, with an image of the Earth surrounded by planets and people in sci-fi costumes.
Culture

Why Katy Perry’s space flight was one giant flop for mankind

Galactic girlbossing — In a widely-panned, 11-minute trip to the edge of the earth’s atmosphere, the ‘Women’s World’ singer joined an all-female space crew in an expensive vanity advert for Jeff Bezos’ Blue Origin. Newsletter columnist Emma Garland explains its apocalypse indicating signs.

Written by: Emma Garland

Three orange book covers with the title "Foreign Fruit" against a dark background.
Culture

Katie Goh: “I want people to engage with the politics of oranges”

Foreign Fruit — In her new book, the Edinburgh-based writer traces her personal history through the citrus fruit’s global spread, from a village in China to Californian groves. Angela Hui caught up with her to find out more.

Written by: Katie Goh

Huck is supported by our readers, subscribers and Club Huck members. It is also made possible by sponsorship from:

Signup to our newsletter

Sign up to our newsletter to informed with the cutting edge of sport, music and counterculture, featuring personal takes on the state of media and pop culture from Emma Garland, former Digital Editor of Huck, exclusive interviews, recommendations and more.

Please wait...

Accessibility Settings

Text

Applies the Open Dyslexic font, designed to improve readability for individuals with dyslexia.

Applies a more readable font throughout the website, improving readability.

Underlines links throughout the website, making them easier to distinguish.

Adjusts the font size for improved readability.

Visuals

Reduces animations and disables autoplaying videos across the website, reducing distractions and improving focus.

Reduces the colour saturation throughout the website to create a more soothing visual experience.

Increases the contrast of elements on the website, making text and interface elements easier to distinguish.