Sign up to our newsletter and become a Club Huck member.

Stay informed with the cutting edge of sport, music and counterculture

In photos: Rednecks with Paychecks

‘American Diesel’ is a new photo series that looks at the people, places and culture behind the stereotypes of rural America.

I really wanted to go somewhere off the beaten track, especially down in the southern states,” photographer Theo McInnes tells me over voice note while walking through a London park. I saw this event called Rednecks with Paychecks, so I watched a load of videos online, did a bit of research and it was exactly what I was looking for – a particular aspect of American culture that I thought would be really interesting to photograph.”

Flying over to Texas in September of this year the veteran Huck photographer spent an intense week in the mud and the sun shooting and talking to those in attendance. A four day extravaganza Rednecks with Paychecks takes place in rural Texas twice a year and includes over 1,200 acres of amusement rides and attractions, with monster truck racing, music, camping and more.

I was really interested in what redneck culture was and what it meant to people,” McInnes tells me. One guy told me, you know the really interesting thing is people just consider rednecks as dumb people who live out in the fields with no IQ’, he was standing there and he pointed to his brother and said he’s a chemical engineer, he works in a nuclear power plant, I own an engineering firm and have been an engineer my entire life, people look at us and dismiss us and think we’re these stupid country folk from America but actually we’re smarter than a lot of other people.’”

It was exactly the sort of interaction McInnes had sought when undertaking the project. The way I wanted to shoot this project was not to go there with judgements, and be judgemental of people, I went there to document them and these people’s culture and what they were doing.” 

Taking place in an election year, against the backdrop of an increasingly polarised and fraught social reality in America, the allegiance of most of those to former President Donald Trump (who is the Republican party Presidential candidate in this week’s election) was hard to miss. There were lots of Donald Trump flags flying everywhere… he seems this figure, this iconic character and rather than people being interested in politics and the election they seemed more invested in who he was, and how he represented them.”

Who did they think was going to win the election? Trump, obviously.”

The photos from that heady week in September come together to form American Diesel’. A selection of those images can be seen throughout this piece with the full project available on McInnes’ website.

Enjoyed this article? Follow Huck on Instagram.

Support stories like this by becoming a member of Club Huck.

You might like

Culture

A luminous portrait of Black life over six decades

Shared Memories — As staff photographer for The New York Times, Chester Higgins captured Black culture and spiritual connection like no other. A new exhibition celebrates his life and impact.

Written by: Miss Rosen

Activism

An intimate window into New York’s ’70s lesbian scene

We Others — An exhibition at The Photographer’s Gallery combines Donna Gottschalk’s unearthed photographs of LGBTQ+ activists and friends, along with Hélène Gianneccini’s written histories.

Written by: Miss Rosen

Culture

A tender portrait of life and ritual from Mexico City’s streets

Órale — For the last six years of his life, photographer, collector and designer Michel Hurst documented death rituals, street life and religious pageantry in contemporary Mexico. A new monograph showcases his work. 

Written by: Roxana Diba

© Beverly Price
Culture

In photos: Washington DC’s Black communities facing up to gentrification

A Language We Share — A new exhibition featuring the work of Beverly Price and Gordon Parks preserves historically Black neighbourhoods in the USA, before development and economic forces made them disappear.

Written by: Miss Rosen

Activism

On the frontlines of Britain’s ’80s protest movements

Protest and Equality — Against a backdrop of Thatcherism, hospital closures and global conflict, photographer Sarah Saunders was a documentarian of the long decade’s effects on society, as well as the communities actively resisting it.

Written by: Miss Rosen

Huck 83: Life Is A Journey Issue

How one of the world’s best big wave photographers & filmmakers gets the perfect shot

Staring down the barrel — Sachi Cunningham has built an immersive body of work documenting huge barrels by getting closer to the action than most. Josh Jones speaks to her about her process, finding order within chaos, and the importance of feeling awe.

Written by: Josh Jones

You've read articles this month Thanks for reading

Join Club Huck — it's free!

Valued Huck reader, thank you for engaging with our journalism and taking an interest in our dispatches from the sharp edge of culture, sport, music and rebellion.

We want to offer you the chance to join Club Huck [it's free!] where you will receive exclusive newsletters, including personal takes on the state of pop culture and media from columnist Emma Garland, culture recommendations, interviews and dispatches straight to your inbox.

You'll also get priority access to Huck events, merch discounts, and more fun surprises.

Already part of the club? Enter your email above and we'll get you logged in.