The most British skateboard company promo video you will ever see
British industry used to be a thing. Before the days of ‘Made In China’ when wagon wheel chocolate biscuits were the size of sky dishes and a pint cost 94p, Britain had a booming tradition of manufacturing that could rival anywhere in the world.
It’s an era that UK skateboard company Lovenskate are harking back to in their new lol-o-rific promo video The Connoisseur of Quality. The tongue-in-cheek edit celebrates Lovenskate’s dedication to British manufacturing through a bunch of quintessential clichés – cups of tea, caffs, geezers and pubs – and makes a salient point in the process; it’s good to support locally produced things.
Watch above and check out a video we made on Lovenskate last year.
You might like
Danny León pulls huge aerial in line with the solar eclipse
Totality — Combined with a board grab, the Spanish skateboarder performed the trick just as the moon’s path had completely covered the sun.
The global skateboarding crew reshaping Muslim sisterhood
Skater Uktis — Founded in London in 2020, the crew has ballooned across the world, with meetups and members in Pakistan, Palestine and beyond. Zahra Onsori tracks its rise and the powerful community it has created.
London’s largest indoor skatepark to be demolished for padel courts
Better Extreme — The Barking skatepark’s fate follows that of similar indoor spaces in recent years, with operators GLL citing falling visitor numbers as the reason behind the decision.
A decade of Palestinian skatepark graffiti gets turned into a clothing capsule
Concrete canvas — SkatePal’s new collection draws on artwork left by local skaters and visiting volunteers at the Asira Ash-Shamaliya concrete skatepark – the largest of its kind in Palestine.
Moshpits & kickflips at the Volcom Garden Experience 2026
Family affair — Last weekend, the skate, surf and snow culture brand hosted a free mini festival in its European backyard of Biarritz. We went along and chatted to legendary artist and surfer Ozzie Wright.
The rise of France’s rollerskiing scene, as its snowfall thins
Carving road — With changing climates forcing skiers to travel higher up mountains in search of quality powder, a small community is turning to tarmac and building a new vision of the sport that doesn’t rely on winter.
