The most British skateboard company promo video you will ever see
- Text by HUCK HQ
British industry used to be a thing. Before the days of ‘Made In China’ when wagon wheel chocolate biscuits were the size of sky dishes and a pint cost 94p, Britain had a booming tradition of manufacturing that could rival anywhere in the world.
It’s an era that UK skateboard company Lovenskate are harking back to in their new lol-o-rific promo video The Connoisseur of Quality. The tongue-in-cheek edit celebrates Lovenskate’s dedication to British manufacturing through a bunch of quintessential clichés – cups of tea, caffs, geezers and pubs – and makes a salient point in the process; it’s good to support locally produced things.
Watch above and check out a video we made on Lovenskate last year.
You might like
At Belgium’s Horst, electronic music, skate and community collide
More than a festival — With art exhibitions, youth projects and a brand new skatepark, the Vilvoorde-Brussels weekender is demonstrating how music events can have an impact all year round.
Written by: Isaac Muk
Volcom teams up with Bob Mollema for the latest in its Featured Artist Series
True to This — The boardsports lifestyle brand will host an art show in Biarritz to celebrate the Dutch illustrators’ second capsule collection.
Written by: Huck
In Baghdad, skater girls are reshaping Iraqi womanhood
Baghdad is rad — As the city’s first skatepark opens, the new space is providing a blank canvas for its board culture. Dalia Dawood speaks to the people looking to make its ramps and rails a safe haven for women and girls.
Written by: Dalia Dawood
In England’s rural north, skateboarding is femme
Zine scene — A new project from visual artist Juliet Klottrup, ‘Skate Like a Lass’, spotlights the FLINTA+ collectives who are redefining what it means to be a skater.
Written by: Zahra Onsori
From his skating past to sculpting present, Arran Gregory revels in the organic
Sensing Earth Space — Having risen to prominence as an affiliate of Wayward Gallery and Slam City Skates, the shredder turned artist creates unique, temporal pieces out of earthly materials. Dorrell Merritt caught up with him to find out more about his creative process.
Written by: Dorrell Merritt
Baghdad’s first skatepark set to open next week
Make Life Skate Life — Opening to the public on February 1, it will be located at the Ministry of Youth and Sports in the city centre and free-of-charge to use.
Written by: Isaac Muk
