Packed full of boards, wetsuits, surfers and musicians, O’Neill’s Today is Perfect road trip chased the best of this year’s summer surf on its journey around the UK.
The bus showed up at surf spots and festivals across the country for a jam-packed calendar of events, screenings and acoustic sessions.
On its final stop in London, O’Neill joined Surfdome’s pop up shop takeover at Old Street Station before a party and art show Huck’s 71a Gallery in Shoreditch.
Find out more about O’Neill’s Today is Perfect road trip.
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