Sign up to our newsletter and become a Club Huck member.

Stay informed with the cutting edge of sport, music and counterculture

The truth, lies and illusions behind our online lives

New Romantics — In her latest column, journalist and author Emily Reynolds explores the differences between how we market ourselves on social media, and what it can teach us about who we are IRL.

I met my first boyfriend online. Both members of a torrenting platform called SoulSeek, he IM-d me one evening with a Manic Street Preachers’ lyric to match my username (‘stay-beautiful’). First, we swapped music libraries. Then we started talking – him in Belfast, me in Southampton – and before too long he had come to visit and we had fallen in love.

Being 16, and being in a relationship that largely took place online, I was borderline obsessed with how I was coming across to him. My MySpace profile song was meticulously selected so as to appear as cool as possible. I read books he liked and then faux-casually wrote blogs about them to try to impress him. I edited and re-edited pictures of myself before I uploaded them. My online life was expertly curated before anyone knew what that meant.

Though the level of my obsession with the internet was somewhat anachronistic among my peers in the early ’00s, this kind of behaviour has almost entirely normalised in the 10 years since. We’re now routinely preoccupied with our appearance online, talking as if we ourselves are brands, as if our lives and experiences are units of value to be carefully deployed for maximum profit. For some, this even translates to genuine monetary value – bloggers and influencers who literally sell illusions of their lives via company sponsorship.

This can be problematic. Sometimes, the deception is measured and dishonest, a pure act of manipulation: someone lying about whether they have a partner, for example, someone lying about their intentions to seduce and discard. Sometimes it’s for money. But it’s not always so obvious.

It’s self-evident that these personas themselves are often false, or at least an exaggeration. But understanding exactly why people foster them so tenderly and so consistently is more complex. For me, completely obsessed with my online image for so long, it was part of a wider project: I was desperately trying to become myself.

What else are we doing, after all, when we depict ourselves in a certain way online, other than trying to convince the world that that person is real, that they exist in a tangible and meaningful way? It erodes the messiness of a person’s life, yes, and some of the nuance. But when someone posts a picture of their perfectly styled bedroom or their beautiful and groomed face, when they tweet an anecdote that makes them look sharper or funnier or more incisive, what else are they saying other than “this is who I want you to believe I am because this is who I want to be”?

In my early 20s, this spiralled for me. I felt unable to post pictures without editing them, I second guessed everything I posted, every thing I thought and felt. My opinions didn’t seem right; sometimes I’d even search Twitter to see what other people were saying before I felt confident that my argument was the ‘correct’ one.

Whenever I started seeing someone new, it happened all over again. I looked at myself through warped new eyes; I judged myself accordingly. So desperate to be loved – or at least paid attention to – I would shapeshift into someone else. It was no wonder I felt misunderstood: how can you really become yourself when someone else is watching?

My preoccupation with intimacy hasn’t dissipated in recent years: if anything, more alienated from it than ever before, it’s become even more pressing. I think about my ex-boyfriend as I sit and wait to board a plane in Belfast, the distance between us geographically non-existent. But emotionally, I’m miles away. I no longer want to impress him; I don’t think I could if I tried.

In lots of ways, I’m still the same person: as the wheels of the plane leave the ground I have the exact rush of feelings, listening to a song on repeat, I had when I did the same as a teenager. I think about someone I love, I think about someone I’ve only just met, I think about someone I won’t ever meet.

But as the plane turns in the air, its wing tipping upwards towards a startling whiteness of sky and the ground no longer visible, I don’t wish any of them were here, I don’t think about how they see me. I’m trying to become myself, and I’m on my own.

Follow Emily Reynolds on Twitter.

Enjoyed this article? Like Huck on Facebook or follow us on Twitter.


You might like

© The Estate of Larry Sultan
Culture

The strange suburban mundanity of San Fernando Valley’s porn industry

The Valley — Legendary photographer Larry Sultan grew up in the northern Los Angeles suburb, which also happened to be the 20th century epicentre of the country’s adult film industry. Spending days on set shooting life behind the scenes, his now-canon series blurred fantasy, desire and domesticity. 

Written by: Isaac Muk

Culture

What is a mommy kink, and why is everyone a mother now?

Mommy issues — In an extract from the second issue of PULP, a new erotic, queer zine, Megan Wallace dives into why mothers are currently the ‘kink du jour’.

Written by: Megan Wallace

Railway station platform with large NHS parasites warning poster and Google search advertisement on brick wall. People waiting below.
Activism

100 London advertising sites hacked to protest mass consumerism

Tax wealth — Created by anonymous artist network Brandalism, the action comes ahead of Black Friday, when UK shoppers are expected to spend £6.5 billion as brands run discounted sales of their products.

Written by: Ella Glossop

Large outdoor mural showing red Mars planet, astronaut figures, and silver rocket with "SEND THEM TO MARS" text. High-vis workers nearby.
Activism

Led By Donkeys: “It’s weird when right-wing commentators get outraged by left politics at Glastonbury – what did they expect?”

Send them to Mars — With their installation in Block9 launching the billionaire class into space, we caught up with the art and activism crew to chat about the long intersection of music and politics at the festival, how wrong the tech bros are, and more.

Written by: Isaac Muk

Surreal abstract illustration featuring pink and grey organic shapes and forms on a dark background.
Culture

Inside the weird world of audio porn

Porn without pictures — Storyline-driven and ethical, imageless erotica exploded during the pandemic. Jess Thomson speaks to the creators behind the microphones.

Written by: Jess Thomson

Activism

We need to talk about super gonorrhoea

Test & vaccinate — With infection rates of ‘the clap’ seemingly on the up, as well as a concerning handful of antibiotic resistant cases, Nick Levine examines what can be done to stem the STI’s rise.

Written by: Nick Levine

Huck is supported by our readers, subscribers and Club Huck members.

You've read articles this month Thanks for reading

Join Club Huck — it's free!

Valued Huck reader, thank you for engaging with our journalism and taking an interest in our dispatches from the sharp edge of culture, sport, music and rebellion.

We want to offer you the chance to join Club Huck [it's free!] where you will receive exclusive newsletters, including personal takes on the state of pop culture and media from columnist Emma Garland, culture recommendations, interviews and dispatches straight to your inbox.

You'll also get priority access to Huck events, merch discounts, and more fun surprises.

Already part of the club? Enter your email above and we'll get you logged in.

Accessibility Settings

Text

Applies the Open Dyslexic font, designed to improve readability for individuals with dyslexia.

Applies a more readable font throughout the website, improving readability.

Underlines links throughout the website, making them easier to distinguish.

Adjusts the font size for improved readability.

Visuals

Reduces animations and disables autoplaying videos across the website, reducing distractions and improving focus.

Reduces the colour saturation throughout the website to create a more soothing visual experience.

Increases the contrast of elements on the website, making text and interface elements easier to distinguish.