Giant sand art calls on world leaders to cut carbon emissions | Huck

Sign up to our newsletter and become a Club Huck member.

Stay informed with the cutting edge of sport, music and counterculture

Sand art calls on world leaders to cut carbon emissions

G7 summit 2021 — The giant sand art commissioned by sustainable footwear brand Allbirds is calling on leaders to use their global leadership position to drive down their carbon footprints today.

Yesterday two footprints appeared, etched into the sand of the bucolic Gwythian bay, opposite St Ives, Cornwall – the site of this weekend’s G7 summit. The potent display aims to urge leaders in attendance to ‘walk the walk’ when it comes to cutting carbon emissions. 

The G7 summit, taking place in St Ives and Falmouth this weekend, is the first in-person iteration of the meeting since the Coronavirus pandemic took hold in March 2020. Amongst the topics on the agenda are global Covid-19 recovery and the climate crisis. 

Yesterday, Prime Minister Boris Johnson arrived in Cornwall for the summit, tweeting: “I’ll be asking my fellow leaders to rise to the challenge of beating the pandemic and building back better, fairer and greener.” The tweet included a picture of Johnson arriving in the county, waving from the steps of a plane. 

Many were quick to point out the hypocrisy of Johnson’s words juxtaposed with the use of emissions heavy air travel. Data from 2019 shows that G7 countries pollute almost twice as much compared to global average emissions. 

The average person emits 4.7 tonnes of Co2 each year, whereas people living in G7 nations average 9.2 tonnes. In order to meet the Paris Agreement target of limiting global warming to 1.5 C, the UN stated that global emissions must drop by 7.6 per cent per year from 2020 to 2030. With the G7 countries producing a much greater amount of emissions, campaigners argue that these cuts must be focussed here. 

The disparity in production of global emissions is something that sustainable footwear brand Allbirds hope to highlight with the artwork which appeared on Gwithian Bay beach yesterday. The two footprints, created by Cornish sand artist One Man and his Rake, represent carbon emissions per person in the G7 compared to the global average. 

Last year, they became the first global fashion brand to put carbon labels on every product – so customers can understand the environmental impact of their purchases– and then open-sourced a proprietary version of their carbon footprint calculator, so that the rest of the industry could do the same. Allbirds has now extended this offer to political leaders and businesses in the G7 nations by ensuring all of its resources are free to download and use via FreeTheFootprint.com.  

Allbirds co-founder Joey Zwillinger said: “Climate change is the problem of our generation and we need to act now and act together. If we’re going to successfully tackle this mess that we’re in, we need to step it up a notch and start holding ourselves accountable.

“Nobody is perfect – including us – but we need to see the leaders of the G7 use their global leadership position to drive down their carbon footprints today, leading the way in the climate crisis.”

The G7 summit takes place this weekend between 11th and 13th June, with protests, demonstrations and stunts expected across the county. For full coverage, follow Huck on Twitter

Ben Smoke is Huck’s Politics Editor. Follow him on Twitter.

Enjoyed this article? Like Huck on Facebook or follow us on Twitter.


You might like

© 2026 A. B. Bell
Culture

In photos: Black Texas life since emancipation

Kinship & Community — A new photobook and exhibition showcases the rich culture, history and community of African American folks in the Lone Star State, whose existence in the region predates colonial Britain.

Written by: Miss Rosen

Culture

Youthful joy & end-of-era poignancy at a London school prom

Leavers — For several years, Lewis Khan documented young people as they celebrated the last of their school days and the completion of their exams. The series is now collated in a new self-published photobook and short film.

Written by: Zoe Whitfield

Culture

Harry Gruyaert’s vintage, kaleidoscopic scenes of New York

A Sense of Place — For 50 years, the Belgian photographer and Magnum Photos member has been capturing NYC’s colourful chaos. A new photobook and exhibition showcase his unique, technicolour view of the city.

Written by: Miss Rosen

Culture

Inside Lower Duck Pond, the nicest town on the internet

/r/HaveWeMet — With a population of 2,500 and no fixed location, the subreddit is a space for roleplaying citizens to solve mysteries, host fictional events and ultimately connect. In an internet that’s often divided and toxic, Vicky Jessop hangs out in one of its most wholesome corners.

Written by: Vicky Jessop

Culture

A major Nan Goldin exhibition is coming to London

You Never Did Anything Wrong — Opening at the Hayward Gallery in November, the show will debut a new film from the artist and activist, alongside a slate of recent work.

Written by: Jack Dennison-Thompson

Culture

Sepia splashed memories of Britain’s ’90s squatting and free party scene

Bygones — Moving into a Hackney squat at the age of 19, Tom Hunter spent years living on London’s edges, while documenting the vibrant, creative community and culture that it enabled. Huck’s art director Sam White chats to him about the freedom that existed, the collectivism and what’s been lost over the decades since.

Written by: Samuel White

You've read articles this month Thanks for reading

Join Club Huck — it's free!

Valued Huck reader, thank you for engaging with our journalism and taking an interest in our dispatches from the sharp edge of culture, sport, music and rebellion.

We want to offer you the chance to join Club Huck [it's free!] where you will receive exclusive newsletters, including personal takes on the state of pop culture and media from columnist Emma Garland, culture recommendations, interviews and dispatches straight to your inbox.

You'll also get priority access to Huck events, merch discounts, and more fun surprises.

Already part of the club? Enter your email above and we'll get you logged in.