Since it was founded in 1948, North Korea has become one of the most reclusive states on earth. The government controls the flow of information to its citizens who are neither allowed to travel abroad nor access the outside world through the internet.
Over the past seven decades, the Kim family has led an authoritarian state, using the Korean Central News Agency to distribute official images. In October 2010, Portuguese art director João Rocha launched Kim Jong Il Looking at Things on tumblr, showcasing propaganda photos of Supreme Leader surveying his empire.
The curious scenes of Kim in his trademark sunglasses and thick coif looking at biscuits, rubber boots, and jars of instant soup with the same pride as Louis XIV surveying Versailles quickly became an internet sensation. Their distinct mixture of formality, sincerity, and banality made the images instant camp — and ripe pickings for the newly emerging meme culture.
A photo released by KCNA shows North Korean leader Kim Jong-il visits a fruit farm in South Hamkyong Province
First published in 2012, JBE Books re-released Kim Jong Il Looking at Things earlier this year. Although Kim Jong-il died in 2011, his legacy still holds intrigue, and North Korea still feels shrouded in mystery. “It’s a fascination for the unknown. We can’t have real access, so we can only imagine the hidden and mysterious,” says David Desrimais, Director of JBE Books.
“But also it is spectacularly grotesque in our modern eyes: the construction of the leader, giant portraits of three generations, massive propaganda, parades, missiles launches, international relationships, and so on,” adds Desrimais. “This is all very theatrical in a terrible way.”
The repetitive nature of these official photographs only adds to their allure. Although the propaganda is transparent, it reveals nothing at all. Elevated to icon status, Jong-il can do as he pleases with subtle aplomb as he leads various contingents of military officials and dark-suited men in proud appraisals of watermelon, children, and geese. 
This undated photo released by North Korea’s official Korean Central News Agency (KCNA) on May 8, 2011 shows North Korean leader Kim Jong-Il (C) visiting the Rakrang Ponghwa Garment Factory in Pyongyang
After Kim Jong-il died, Martin Parr and Gerry Badger selected images from João Rocha’s archive for The Photobook: A History, Volume III, writing: “It ranges from the sublime to the ridiculous, but the unconscious humour in the images derive from the fact that, no matter how humble the object, each picture has been given the same portentous, formulaic treatment.”
“The photos give us insight into how they want to be seen inside and outside the country. The rest is pure fantasy and suppositions,” Desrimais says. “We have the feeling of seeing a glance at this secret country and [a desire] to laugh at the same time.”
North Korean leader Kim Jong-il visits Ryongsong Foodstuff Factory in Pyongyang in this picture released by North Korea’s KCNA news agency on January 24, 2010
North Korean leader Kim Jong-il visits a newly built home at Liberation Mountain in this undated picture released by the North’s official KCNA news agency in Pyongyang November 26, 2010
Kim Jong Il Looking at Things is available on JBE Books.
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