SXSW is making its way to London

Since its inception way back in 1987, South by Southwest (SXSW) has become an enduring marker on the Austin cultural calendar. Once a year (pending a global pandemic), this sprawling festival pitches up to offer attendees a carefully curated selection of film, music and technological innovation, acknowledging early on that these three pillars of culture often work hand in glove with one another.

For those UK readers who maybe don’t have the funds to fly out there and see what all the fuss is about, you’ll be glad to hear that a new London-based iteration of the festival is set to kick off in 2025, hoisting the spirit of innovation and knowledge-sharing across the pond for a new, potentially more eclectic audience to enjoy.

London isn’t the first city outside of Austin to have a taste of SXSW, as there has already been a successful Sydney-based offshoot from October of 2023, hence the decision to expand further. The plan is that the festival will occupy spaces in London’s Shoreditch and become the locus for discussions on visual culture in all its many weird and wonderful forms, with special focus on gaming, cinema and music showcases.

The US-centric aspect of the Austin leg of the festival will shift across to create a more European flavour, suggesting that the festival isn’t just about applying the same formula to different locales across the globe. The fact that they have already announced that programmer, author and regular contributor to our sister magazine Little White Lies Anna Bogutskaya has been given the role of Head of Screen, makes us excited for this new celebration of creativity.

SXSW London kicks off in June of 2025.

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