SXSW is making its way to London
- Text by Huck
- Photography by John Rogers
Since its inception way back in 1987, South by Southwest (SXSW) has become an enduring marker on the Austin cultural calendar. Once a year (pending a global pandemic), this sprawling festival pitches up to offer attendees a carefully curated selection of film, music and technological innovation, acknowledging early on that these three pillars of culture often work hand in glove with one another.
For those UK readers who maybe don’t have the funds to fly out there and see what all the fuss is about, you’ll be glad to hear that a new London-based iteration of the festival is set to kick off in 2025, hoisting the spirit of innovation and knowledge-sharing across the pond for a new, potentially more eclectic audience to enjoy.
London isn’t the first city outside of Austin to have a taste of SXSW, as there has already been a successful Sydney-based offshoot from October of 2023, hence the decision to expand further. The plan is that the festival will occupy spaces in London’s Shoreditch and become the locus for discussions on visual culture in all its many weird and wonderful forms, with special focus on gaming, cinema and music showcases.
The US-centric aspect of the Austin leg of the festival will shift across to create a more European flavour, suggesting that the festival isn’t just about applying the same formula to different locales across the globe. The fact that they have already announced that programmer, author and regular contributor to our sister magazine Little White Lies Anna Bogutskaya has been given the role of Head of Screen, makes us excited for this new celebration of creativity.
SXSW London kicks off in June of 2025.
Enjoyed this article? Follow Huck on Instagram.
Support stories like this by becoming a member of Club Huck.
Latest on Huck
The legendary trans artist & illustrator behind Drag magazine
A new book brings together pioneer Vicky West’s luminous illustrations of fantasy, femininity and fashion.
Written by: Miss Rosen
Why did police taser a Bristol grandfather in the face?
Trailblazing documentary I Am Judah chronicles community champion Ras Judah Adunbi’s horrific treatment at the hands of the police and his fight for justice.
Written by: Maisy Hunter
In photos: Ghana’s complex e-waste industry
A new exhibition explores the country’s huge, unregulated industry, which can be hazardous to workers’ health and the local enviroment, yet provides economic opportunity to many.
Written by: Isaac Muk
Meet Corbin Shaw, Huck 81’s Artist in Residence
The Sheffield born artist talks about the people and places that shaped his practice for the latest issue of Huck.
Written by: Josh Jones
The Blessed Madonna: “Dance music flourishes in times of difficulty”
The DJ talks about her debut album ‘Godspeed’, connection and resistance on the dance floor, the US election and more alongside exclusive pictures from her album release party.
Written by: Ben Smoke
Revisiting the birth of skate culture in 1970s Los Angeles
New photobook ‘Last Days of Summer: California Skateboarding Archive 1975–1978’ looks back at an iconic chapter of youth culture.
Written by: Miss Rosen