• Text by HUCK HQ
O'Neill releases new Unreasonable video — When the chance comes to take the plunge into the unknown, are you going to ask why? Or why not?

The new Unreasonable video from O’Neill celebrates the rebellious spirit that asks: ‘Why not?’

It’s the spirit Jack O’Neill channelled when he created the first wetsuit, despite all the doubters who told him it would never work.

When reasonable fears would tell you to pause, check yourself and hold back — take that plunge into the unknown.

Find out more about O’Neill’s Unreasonable campaign.