He’s one of the best snowboarders in the world, has the career CV of a true champion and demands complete respect and awe from his peers. And yet, as Gemma Freeman finds out, Nicolas Müller is not happy. Over a veggie dinner in Jackson Hole, Wyoming, the soft-spoken Swiss unveils his solution for a cleaner planet whilst sharing his deep frustrations about consumerism, industry politics and the annoying futility of small talk.

Plus:

Southbank
Saving London’s Premier Skate Spot.

Donna Burton
Yes, m’am.

Snowboard Helsinki
Jibbing Finland Style.

Cold Water Lane
Santa Cruz springs to life with the O’Neill Cold Water Classic.

Greg Long
Fearless and Ready to Charge.

Adam Yauch
B-ball Beastie.

Primary Colours
Snow, Indoors.

Cypress Hill
Still Smokin’.

Witches!
Goths Descend On Whitby.

Sick Boys
Old School Skate Returns.

Industry Girls
Alpha females taking over.

Goggle It
Protect your face.

Artists
Creative Types In Profile.

As well as…

Snow Rocks
Frends
Mountain Stories
Dead Kids
Mike Vallely
Sam Lamiroy
Benicio del Toro
Bees
Shaun White
Just Seeds
Flogging Molly
Boogie

And much more…