While nobody seriously thinks viral confrontations are going to halt the rise of the far-right, these incidents are a reflection of how we’re all feeling: fed up.

For the second time on his campaign trail, Tommy Robinson has been milkshake-d. While nobody thinks viral confrontations are going to halt the rise of the far-right, the incidents are a reflection of how we’re all feeling: fed up.

“That’s what you get for being a fascist,” a man roars over shaky video footage, as Tommy Robinson, founder of the English Defence League, is pulled off of another man. Thick, pink liquid drips from Robinson’s brow. He has been milkshake-d, for the second time on his campaign trail to become an MEP. And Twitter loved it.

Danyal Mahmud, the thrower (who has since insisted the milkshake simply “slipped” out of his hand) has joined a tradition of others who have confronted fascists to find viral fame. Two notables among them are “egg boy”, who cracked a raw egg onto right-wing Australian senator Fraser Anning’s head following islamophobic remarks after the Christchurch attacks; and an anonymous, but equally internet-famous man, who punched neo-nazi Richard Spencer while he was talking about Pepe the frog on ABC.

Similarly to Anning and Spencer’s cases, the footage has once again sparked an ongoing conversation about violence and if it ever has a place in tackling fascism.

The left meme-sphere perhaps first grappled with this problem following the punching video on Trump’s inauguration day 2017 – which gave rise to arguments online about whether it was ever okay to punch a nazi. A clear conclusion was lacking, with journalist Zoe Daniel, who filmed the incident, opting for a grey area and pointing out that the context and physical setup meant it was a dangerous and “cowardly punch”.

While punching and food-throwing are perhaps in different ballparks, there’s something telling about how much traction the relatively new format of confrontation has received online. For many, political energy is low and disenfranchisement high, and a large proportion of the population (particularly the left) feel that when we are called on for formal political involvement, it’s often futile. In a recent unpublished poll, 66 per cent of voters said they thought the current political system doesn’t work, and when “Brenda from Bristol” went viral in 2017 after a snap election was announced, we all felt that. Her cry – “there’s too much politics” – also became meme-ified, but there was truth in the feeling. We’re turning out consistently but still have a Tory government, and are still leaving the EU. We’re also still watching Tommy Robinson on the TV.

Our screens and feeds are filled with coverage documenting, and sometimes assisting, the rise of the far-right, in a way that feels incredibly overwhelming and disempowering. Now, we see an islamophobic figurehead in the running to be an MEP for the seat previously held by Nick Griffin, and although a milkshake being thrown is a viral joke on the face of it, the comic relief is timely. While I don’t think anyone is seriously conceptualising isolated, one-on-one confrontations (which may result in the confronters being done for assault) as the most viable means of tackling the terrifying problem of fascism, these incidents of virality say something about how we’re all feeling.

It is, obviously, not a realistic course of action. I doubt anyone thinks it is. But there’s a tiny sliver of joy to be salvaged as we see our frustrations exemplified by someone who, when given the chance, won’t nod along to the sentiments of fascists. Someone who will throw an egg. Someone who will throw a milkshake.

Follow Micha Frazer-Carroll on Twitter.

Enjoyed this article? Like Huck on Facebook or follow us on Twitter.