In partnership with adidas Terrex — Justin Yates and Sharn Mahoney are part of a new generation of bikers: one that wants to share the high-octane beauty of the sport with as many people as possible.
Written by: Shannon Mahanty
Huck x adidas — Artist Aaron Kai is one of 200 creative people around the world collaborating with Adidas on their [FUTURECRAFT.LOOP] initiative. We met him in Los Angeles to find out why he believes art is the best response to the age of emergency.
Written by: Michael Fordham
Huck x adidas — For Jessie Zapotechne, there‘s nothing more inspiring than running through the streets of New York. Even in the throes of lockdown, her work and the city remain intertwined.
Written by: Michael Fordham
Street shredder — After her parents lost the family home and her friends went off to college, Nora Vasconcellos headed west in chase of a dream: turning pro on her own terms. But now that she’s become the first female rider on Adidas Skateboarding, the 25-year-old believes it’s time the industry caught up with reality.
Written by: Anthony Pappalardo