Huck

Bad Adz

Opinion

Helena Bonham Carter gets cosy with a giant tuna

Bad Adz #4 — Overfishing sucks. But these Fish Love ads to raise awareness are just plain... fishy. King Adz goes behind the scenes of another off-point campaign.

Written by: King Adz
Opinion

An Irish jig you can breakdance to! Ad-land’s latest great faux pas

BAD ADZ #3 — Orange juice brand J20 gets their cocktails in a right old mix by throwing breakdancers into an Irish pub. Oh dear, says King Adz, our resident ad-buster.

Written by: King Adz
Opinion

Adidas ropes in ‘Superstars’ to sell the rags-to-riches dream

BAD ADZ #2 — Does a brand as cool as Adidas have to play to the celeb-obsessed? Ad-man King Adz pays homage to the shelltoe he used to know.

Written by: King Adz
Opinion

Argos dabbles in 'street cred' in hyper-plastic ad

BAD ADZ #1 — Notes from the frontlines of cultural co-optation, courtesy of advertising's rogue inside-man, perpetual outsider King Adz.

Written by: King Adz

Huck is supported by our readers, subscribers and Club Huck members. It is also made possible by sponsorship from:

Monochrome logo with wavy design and the text "O'NEILL" in block capitals.
White Adidas logo on black background.

Signup to our newsletter

Sign up to our newsletter to informed with the cutting edge of sport, music and counterculture, featuring personal takes on the state of media and pop culture from Emma Garland, former Digital Editor of Huck, exclusive interviews, recommendations and more.

Please wait...

Accessibility Settings

Text

Applies the Open Dyslexic font, designed to improve readability for individuals with dyslexia.

Applies a more readable font throughout the website, improving readability.

Underlines links throughout the website, making them easier to distinguish.

Adjusts the font size for improved readability.

Visuals

Reduces animations and disables autoplaying videos across the website, reducing distractions and improving focus.

Reduces the colour saturation throughout the website to create a more soothing visual experience.

Increases the contrast of elements on the website, making text and interface elements easier to distinguish.