Five Thoughts — Writer, environmentalist and Patagonia's longest-serving employee, Vincent Stanley, shares some of his wisdom on our shared responsibility to nature.
Contest — Joel Rice is a skateboarder and journalist who writes FLIP, a skate-related column for McSweeney's featuring in-depth interviews with everyone from Thrasher editor Michael Burnett and that video-game guy Tony Hawk to professional colourer-inner Ed Templeton. This short story is an experimental piece of factual fiction, inspired by events that may or may not have happened, about a day in the life of a skateboarding hack.
The Ugly Truth — So-called 'empowering beauty' campaigns by cosmetics companies aimed at women only reinforce an ugly obsession with appearance.
Buck The Race! — Bicycle guru Grant Petersen is flipping the middle finger at racing culture and reviving the lost art of cycling for fun.
Legit & The New Self-Regard — Why nothing or no one can be cool anymore, but we can all pray to be 'legit'.
No Morals, Just Victory — Does the culture of competitive sports mean young people are being brainwashed by an idea of winning at all costs?
Purely Ornamental — The objectification of women by magazines like Esquire and Cosmopolitan is just another extension of the rampant consumerist lifestyle they promote.
In The Room — Outrage in Western media over the slaughter of elephants in Africa ignores the very serious socio-economic and development problems that cause it.
The Birth of Wacky Chic — How eyebrows, onesies and funny faces shook-up the world of the perfect, silent pout.
& The Cult of The Hipster — Kingpin magazine founder Niall Neeson shows how to upset an entire youth culture by pointing out what is hiding in plain sight: skateboarding created the hipster.