Outsiders Project
The surfer from New York promoting safe stoke for all
Merrell 1TRL x The Outsiders Project — Never one to let perceptions come between her and her love of the water, 34-year-old Cynthia Hicks used to be the only person of colour – and the only female – on her swim team in The Bronx. She now lives a stone’s throw from the Atlantic at Rockaway Beach and teaches surfing to kids from traditionally excluded backgrounds, sharing a message of inclusion, water safety but above all fun – with every single ride.
Written by: Paul Evans
Black Trail Runners are standing their ground
In partnership with adidas — The campaigning charity are on a mission to increase inclusion, participation and representation of Black people in trail running.
Written by: Marcus Barnes
Muslim women are scaling more than just climbing walls
In partnership with Adidas Five Ten — ClimbMuz are diversifying climbing, challenging stereotypes and encouraging women to find joy in pushing themselves to new heights.
Written by: Soraya Abdel-Hadi
Colour Collective riders are reclaiming the Peaks
In partnership with adidas Terrex — The mountain biking group discuss the importance of their recent ride-out – an event that saw them take to the Peak District trails in a bid to change the narrative surrounding the outdoors.
Written by: Matt Barr
Black Trail Runners on why they do what they do
In partnership with adidas Terrex — Members of Black Trail Runners share some of their reasons to run as part of #UnitedBySummits, a campaign that looks to uncover transformative power of the outdoors.
Written by: Huck
One runner’s gruelling journey to the source of the Thames
In partnership with Patagonia — Exploring what it means to be Black runner in Britain today, ‘Run to the Source’ tells a tale of struggle and endurance. Director Matt Kay explains why it’s such an important story.
Written by: India Lawrence
Skate legend Ray Barbee is still living the dream
The Outsiders Project — The street-skating pioneer talks life, legacy and why, after all these years, he still views his monumental career as a case of ’right time, right place’.
Written by: Phil Young
The mountain bikers pushing for a more inclusive scene
In partnership with adidas Terrex — Justin Yates and Sharn Mahoney are part of a new generation of bikers: one that wants to share the high-octane beauty of the sport with as many people as possible.
Written by: Shannon Mahanty
Finisterre are championing an ocean that’s for everyone
In partnership with Finisterre — With their New Lenses on the Landscape project, the Cornish brand are working to identify issues regarding access to the natural world – and support communities in overcoming such barriers.
Written by: John M Drake
The hiking group bringing music to the great outdoors
In partnership with adidas Terrex — Through her organisation Steppers UK, Cherelle Harding has created her own community: one that combines the sounds of the natural world with those of her favourite musical artists.
Written by: Huck