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The Outsiders Project

Black Trail Runners are standing their ground

In partnership with adidas — The campaigning charity are on a mission to increase inclusion, participation and representation of Black people in trail running.

  • Outsiders Project
  • Marcus Barnes

Muslim women are scaling more than just climbing walls

In partnership with Adidas Five Ten — ClimbMuz are diversifying climbing, challenging stereotypes and encouraging women to find joy in pushing themselves to new heights.

  • Outsiders Project
  • Soraya Abdel-Hadi

Colour Collective riders are reclaiming the Peaks

In partnership with adidas Terrex — The mountain biking group discuss the importance of their recent ride-out – an event that saw them take to the Peak District trails in a bid to change the narrative surrounding the outdoors.

  • Outsiders Project
  • Matt Barr

Black Trail Runners on why they do what they do

In partnership with adidas Terrex — Members of Black Trail Runners share some of their reasons to run as part of #UnitedBySummits, a campaign that looks to uncover transformative power of the outdoors.

  • Outsiders Project
  • Huck

Kinder in colour: the hikers reclaiming the countryside

Right to roam — To mark the anniversary of the mass trespass of Kinder Scout, a group of hikers came together with the intent of creating a new, fully inclusive culture for rural spaces.

  • Activism
  • Adam Quarshie

Skate legend Ray Barbee is still living the dream

The Outsiders Project — The street-skating pioneer talks life, legacy and why, after all these years, he still views his monumental career as a case of ’right time, right place’.

  • Outsiders Project
  • Phil Young

The mountain bikers pushing for a more inclusive scene

In partnership with adidas Terrex — Justin Yates and Sharn Mahoney are part of a new generation of bikers: one that wants to share the high-octane beauty of the sport with as many people as possible.

  • Outsiders Project
  • Shannon Mahanty

Finisterre are championing an ocean that’s for everyone

In partnership with Finisterre — With their New Lenses on the Landscape project, the Cornish brand are working to identify issues regarding access to the natural world – and support communities in overcoming such barriers.

  • Outsiders Project
  • John M Drake

The hiking group bringing music to the great outdoors

In partnership with adidas Terrex — Through her organisation Steppers UK, Cherelle Harding has created her own community: one that combines the sounds of the natural world with those of her favourite musical artists.

  • Outsiders Project
  • Huck

The London community farm starting an eco revolution

The Outsiders Project — Grow is the organisation showing young people the importance of mental wellbeing, physical health and nature. In doing so, it’s fostering a new generation of eco warriors.

  • Outsiders Project
  • Shannon Mahanty

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