Sign up to our newsletter and become a Club Huck member.

Stay informed with the cutting edge of sport, music and counterculture

Digital masochism and the new ways we handle heartbreak

New Romantics — Following a breakup, we find ourselves routinely scrolling the public timelines belonging to our ex partners, heightening our sense of loss. Yes, it hurts – but that’s the point.

It would be much too far to say my heart was recently broken, but it was certainly bruised. What was supposed to be a fun and carefree fling turned into something more complex, something far more knotty than either of us had been expecting: I got the sense that we had inconsistent interpretations of what had happened, that we felt the same way but about two entirely different stories.

It was an irreconcilable gap, so when circumstances forced us to discontinue contact I found myself weirdly adrift, trying to make sense of what had just happened. Part of the problem was that this man was semi-famous, so his image was too easily available to me, replicated across the internet like a strange, uncanny clone: he showed up in videos recommended by YouTube, on Instagram’s list of who to follow.

You’d have thought that this added layer of visibility would make the experience bigger, stranger, unlike other forms of heartache, and in some ways it did. But it was also surprisingly mundane, underlining an everyday phenomenon that most of us have experienced at some point: the digital masochism we partake in when a relationship ends.

This kind of self-indulgent wallowing is not just limited to the random posts thrown haphazardly and unhappily into our feeds, after all: we also look for it ourselves. There was a simple reason this man kept being recommended to me by unknowable algorithms: I’d sought him out. I’d watched his videos; I’d scrolled through his Instagram; I’d listened to his band on Spotify, careful to put my account on private mode so my followers wouldn’t know what I was doing. As my friend Suze pointed out to me, the algorithms we interact with online are mostly optimised for selling us things: “so it’s selling you your ex now”.

Clinging to intimacy via old messages is one thing. But there’s something curiously different about browsing someone’s public timeline. First, there’s often no trace of your relationship to be found in their public-facing persona, heightening your feeling of loss. In a world where so much is publicly catalogued, to experience something entirely in private can be strangely destabilising: did it happen at all?

A sense of forward movement can also be compellingly crushing, particularly if you truly are heartbroken, a state that suspends you in time for weeks or months on end. How can they be liking photos, faving inane jokes, Instagramming their view, when you’re so immersed in despair? The sense of unfairness is almost too much to bear.

Yet we can’t help but seek it out, simultaneously searching for proof we never mattered to them and reading too much into clues that probably don’t exist, hoping they were set there for us. We scroll endlessly through the Instagram activity tab to find that they liked a meaningless set of photos 8 hours ago, the information, unsatisfying, telling us nothing; we obsessively check their status on WhatsApp to see when they were last online, speaking to someone who was not us. It hurts. But that’s the point.

When I came out of hospital, two bruises unexpectedly blossomed on my skin; one, on my wrist, where a cannula had been, the other on my stomach where I’d had an injection. I treasured them. It was proof, however ephemeral, that my pain had been legitimate, that I truly had suffered, that I hadn’t exaggerated it after all.

There’s something of this in our tendency to seek out things that hurt us online. Looking at someone’s likes on Twitter, seeing their name pop up underneath somebody else’s selfie, watching them move on oblivious to your pain: it’s all part of a delicate ecosystem of masochism in which we seek to hurt ourselves, to experience that familiar ache of resentment, loss and angst.

Bruises are evidence that something happened: that what we felt was meaningful and real. Over time they fade, yes. But sometimes it feels good to press down, firmly and surely, to prove the pain is still there after all.

Follow Emily Reynolds on Twitter.

Enjoyed this article? Like Huck on Facebook or follow us on Twitter.


You might like

Culture

Clavicular isn’t interesting, really

Dreaming Small — The ‘looksmaxxer’ of the moment has garnered widespread furore over recent controversies. But newsletter columnist Emma Garland asks whether the 20-year-old influencer is actually doing anything that new, and what his rise says about modern turbo-nostalgia’s internet dominance.

Written by: Emma Garland

Bold red text reading "SKATE PUNKS" in graffiti-style lettering on weathered black surface with brown rust patches and scratches.
Huck 82: The Music Issue

How skateboarding and punk combined to create a radical, rebellious movement

Don’t forget the streets — The sport’s intersectional romance with subcultures and their music can be a complicated maze. The deeper into the labyrinth, the more inextricable the two forces appear to be.

Written by: Cullen Poythress

Railway station platform with large NHS parasites warning poster and Google search advertisement on brick wall. People waiting below.
Activism

100 London advertising sites hacked to protest mass consumerism

Tax wealth — Created by anonymous artist network Brandalism, the action comes ahead of Black Friday, when UK shoppers are expected to spend £6.5 billion as brands run discounted sales of their products.

Written by: Ella Glossop

High-contrast black and white illustration of figure with flowing hair holding microphone. Yellow text reads "Slop Era" and "huck".
Music

With The Life of a Showgirl, Taylor Swift has entered her slop era

Huck’s monthly dispatch — The pop giant’s latest album landed with big fanfare but little impact. Against the toll of superstardom and years of consistent output, as well as accusations of AI usage, newsletter columnist Emma Garland asks: has Taylor Swift lost her touch?

Written by: Emma Garland

Black and white high-contrast image with yellow text reading "Endless Bummer" and small white sign stating "Live Facial Recognition In Operation".
Culture

Surreal celeb turns and creeping surveillance: Goodbye 2025’s endless bummer

Huck’s August dispatch — Justin Bieber’s stock up, Lana Del Rey’s down? The Sydney Sweeney jeans fiasco? Newsletter columnist Emma Garland rounds up a strange, psychedelic summer in culture.

Written by: Emma Garland

Illustration with grey brick wall, white "NO ENTRY" tape, yellow text reading "BEHIND THE WALL OF SLEEP", black and white figures below with VPN and age rating symbols.
Culture

Will internet age verification actually work?

VPN Summer — With the Online Safety Act coming into force over the weekend, the UK woke up to find pornography, but also any content deemed “harmful” hidden behind an ID wall. But young people are far too tech savvy to be deterred, explains newsletter columnist Emma Garland, who also warns of the dangers of mass data harvesting.

Written by: Emma Garland

Huck is supported by our readers, subscribers and Club Huck members.

You've read articles this month Thanks for reading

Join Club Huck — it's free!

Valued Huck reader, thank you for engaging with our journalism and taking an interest in our dispatches from the sharp edge of culture, sport, music and rebellion.

We want to offer you the chance to join Club Huck [it's free!] where you will receive exclusive newsletters, including personal takes on the state of pop culture and media from columnist Emma Garland, culture recommendations, interviews and dispatches straight to your inbox.

You'll also get priority access to Huck events, merch discounts, and more fun surprises.

Already part of the club? Enter your email above and we'll get you logged in.

Accessibility Settings

Text

Applies the Open Dyslexic font, designed to improve readability for individuals with dyslexia.

Applies a more readable font throughout the website, improving readability.

Underlines links throughout the website, making them easier to distinguish.

Adjusts the font size for improved readability.

Visuals

Reduces animations and disables autoplaying videos across the website, reducing distractions and improving focus.

Reduces the colour saturation throughout the website to create a more soothing visual experience.

Increases the contrast of elements on the website, making text and interface elements easier to distinguish.