- Text by HUCK HQ
“The Ktunaxa people have been in this valley for 9,000 years, that’s 400 generations,” explains Joe Pierre, a Ktunaxa First Nation citizen. “We should be able to say, ‘No!’ and our ‘No!’ should be heard.”
The Ktunaxa are at the heart of a fight to protect the Jumbo Valley in British Columbia, or as they know it Qat’muk – the sacred home of the grizzly bear spirit, from developers who hope to turn it into an all-season resort. They are supported by a majority of local people, conservationists and backcountry skiers who all oppose plans that would cause irreparable damage to a unique area of natural beauty and habitat for wild bears.
Patagonia have released this eight-minute short preview to the upcoming feature film Jumbo Wild, which looks in-depth at a battle that has been raging over the last 24 years to keep the Jumbo Valley wild and protect it for future generations.