A visual history of San Francisco’s industrial scene
- Text by Miss Rosen
- Photography by Ruby Ray
While working at Tower Records in San Francisco during the summer of 1977, Ruby Ray spotted V. Vale, a mysterious figure she had seen walking through North Beach. He was dressed in leather, long scarves, and carrying a stack of magazines under his arm.
“I was working at the cash register and I told the guy, ‘Look I have to leave right now!’” Ray remembers. “I ran after Vale and asked him what he had, and he showed me the magazine, Search & Destroy. I asked, ‘Don’t you need more photos?’ and he said, ‘Yeah, do you know any photographers?” I said, ‘Yes, me!’ That’s how it all started.”
From that fated encounter, a historic collaboration was born, one that unfolds masterfully in the new book, Ruby Ray: Kalifornia Kool, Photographs 1976-1982 (Trapart Books).

Booji Boy Finds Pretty Pictures, 1977. Mark Mothersbaugh, in his alter ego as Booji Boy, shops at the Wharf.

Z’EV was Cooked, 1979. Z’ev, industrial shaman using swinging oil drums, was cooked for Rhythm & Noise Live Spectacle.
Whether she was documenting the Mutants playing a show for the inmates at Napa State Mental Hospital in 1978, or going backstage at the Mabuhay to photograph Sid Vicious after he tried to upstage the Bags by going on stage and cutting himself with broken glass, Ray captures the gritty glamour of SF punk as it hit the world stage.
As an insider, Ray saw it all, on stage and off. Her photographs of the Cramps, Devo, Darby Crash, Alice Bag, Exene Cervenka, Bruce Conner, William S. Burroughs and Cosey Fanni Tutti evoke the sensation of pure consciousness, of living in and for the moment. For her first shoot, she spent the day with the Dills, before heading to their gig later that night. “They totally blew me away,” she says. “I was so excited I couldn’t contain myself.”

Bruce and Jean, 1979. Artist and Filmmaker Bruce Conner with his artist/wife Jean Conner under a cobweb in their yard.

The Bags, 1978. Alice Bag sings and snarls. Pat Bag later played in the Gun Club and the Damned.
“My boyfriend at the time wasn’t into punk rock, so he wasn’t my boyfriend that long. But when he picked me up after the show was over, I got into the backseat of the car and I vomited because I had been dancing so crazy — it’s like I had to purge my past by puking it up.”
Her boyfriend, like many others, was not thrilled: “People hated [punks] and were constantly mocking us. They didn’t write about us in the paper. We were forming our own subculture because no one cared about us.”
“San Francisco is a small city, so a lot of cross currents were happening. It was a competitive period. Everyone was trying to be more artistic or a better band or wilder clothes – everyone was doing something to contribute to the punk ethos.”

Slits – She Bit the Apple, 1981. Viv Albertine and Ari Up, on tour with the Slits from London, connect with the mythic on the RE/Search roof.

Nam Nico on the Razor’s Edge, 1979. Former Velvets’ Chanteuse at the Mabuhay with her epithet “She runs through the world like an open razor, and one might get cut.”
Ruby Ray: Kalifornia Kool, Photographs 1976-1982 (Trapart Books) launches on March 28 at City Lights Bookstore, San Francisco.
Follow Miss Rosen on Twitter.
Enjoyed this article? Like Huck on Facebook or follow us on Twitter.
You might like
Vintage photos of London street life at the turn of the millennium
London 1995-2005 — In her new photobook, Joan Piekny reflects on a decade shooting the styles and subcultures of the UK capital’s streets, just before technology .
Written by: Miss Rosen
Princess Julia: “I always state my age as I can’t believe I’m still around”
First lady — As the latest Artist-In-Residence of Huck 83, the London nightlife legend speaks to Josh Jones and provides a few recommendations and words of wisdom.
Written by: Josh Jones
A luminous portrait of Black life over six decades
Shared Memories — As staff photographer for The New York Times, Chester Higgins captured Black culture and spiritual connection like no other. A new exhibition celebrates his life and impact.
Written by: Miss Rosen
An intimate window into New York’s ’70s lesbian scene
We Others — An exhibition at The Photographer’s Gallery combines Donna Gottschalk’s unearthed photographs of LGBTQ+ activists and friends, along with Hélène Gianneccini’s written histories.
Written by: Miss Rosen
A tender portrait of life and ritual from Mexico City’s streets
Órale — For the last six years of his life, photographer, collector and designer Michel Hurst documented death rituals, street life and religious pageantry in contemporary Mexico. A new monograph showcases his work.
Written by: Roxana Diba
In photos: Washington DC’s Black communities facing up to gentrification
A Language We Share — A new exhibition featuring the work of Beverly Price and Gordon Parks preserves historically Black neighbourhoods in the USA, before development and economic forces made them disappear.
Written by: Miss Rosen