Boomtown 2023: portraits of the people behind the madness
- Text by Alice Louisa
- Photography by Alice Louisa
![Boomtown 2023: portraits of the people behind the madness](https://images.huckmag.com/tco/images/Huck/Boom6-Pixi_and_Tayler_lede.jpg?w=1920&q=75&auto=compress&format=jpg)
Over the second weekend of August, Boomtown Fair opened its doors to celebrate its 15th birthday. Some 66,000 revellers came together for a five-day adventure full of sweating, dancing and connection in the Matterley Bowl – a large natural amphitheatre on the outskirts of Winchester.
Born out of the late-00s recession, Boomtown is founded on the values of social equality, environmentalism and all things counterculture. Essentially a living theatre with an ongoing narrative (this year’s instalment was dubbed ‘Chapter Two: The Twin Trial’), each summer it transforms a seemingly ordinary part of England into a fantasy realm where the boundaries of reality are blurred and imagination takes flight.
Delving beyond its wild stage designs, bewildering art installations and bewildering performances from headliners like The Prodigy, Nia Archives and Cypress Hill to the smaller stages where you’ll find names like Mr Tea and the Minions and DJ ADHD, photographer Alice Louisa aimed to capture the people behind the madness. The passionate organisers, dedicated artists and devoted attendees who travel from all over the world to make Boomtown everything that it is.
![](https://images.huckmag.com/tco/images/Huck/Boom1-Zanzi_and_Jack.jpg?w=1920&q=75&auto=compress&format=jpg)
“I’ve been to Boomtown four times.I love it because it’s fun, brings everyone together and the music and vibes are always amazing.” – Zanzi
“I’ve been to Boomtown two times now. It has the best atmosphere and a lot of realness going around. I love the people!” – Jack
![](https://images.huckmag.com/tco/images/Huck/Boom3-ManifestationAgent-InsecurityGuard.jpg?w=1920&q=75&auto=compress&format=jpg)
“This is my second time at the festival. I’m a walkabout act and get people to be their silly selves. Best thing about Boomtown is the freedom, expression and immediacy present.” – Manifestation Agent / Insecurity Guard
![](https://images.huckmag.com/tco/images/Huck/Boom4-Christopher.jpg?w=1920&q=75&auto=compress&format=jpg)
“This is my first time at Boomtown – I drove here from Gottingen, Germany. In my depression time I saw the video [of Boomtown] and it was so wonderful. Drum and bass is therapy for me, so I thought it would be awesome. It is.” – Christopher
![](https://images.huckmag.com/tco/images/Huck/Boom6-Pixi_and_Tayler.jpg?w=1920&q=75&auto=compress&format=jpg)
“Boomtown this year was a really beautiful festival. I approached it with caution as last year was my first time and it was a major anxiety pit for me. This year however, was a different experience. The atmosphere was really vibrating – as was the floor, from the town – and there was so much love coming from all angles. I really felt a shift in our society as human beings this year. The age of Aquarius is working – it’s magick and it’s beautiful to witness. We’ve still got some way to go but the important thing is we are on our way.
The thing I love most about Boomtown is you can never be bored. It’s so big there's a handful of things you could be doing all at once. The fact that there’s a back story is really cool. Next year I plan to follow the story to get whisked off down the rabbit hole!” – Pixi Dust
![](https://images.huckmag.com/tco/images/Huck/Boom7-Chris.jpg?w=1920&q=75&auto=compress&format=jpg)
“It’s my second time at Boomtown. I camped here both times in solo camping which is great as you get to meet new people. Best thing about Boom is the music and people.” – Chris
![](https://images.huckmag.com/tco/images/Huck/Boom8-Ian.jpg?w=1920&q=75&auto=compress&format=jpg)
“It’s my second time at Boomtown. It’s not my cup of tea, I think my 24 year-old self would have enjoyed it, but my forty-something self doesn’t. I like that I get to give people the opportunity to come through the work I do with Ecowarriorz! Not everyone can afford to go to festivals so it’s nice that we can provide that.” – Ian, Organiser at Ecowarriorz
![](https://images.huckmag.com/tco/images/Huck/Boom9-Ellie.jpg?w=1920&q=75&auto=compress&format=jpg)
“It’s my first time at Boom! Love the tunes and the music. It feels like home.” – Ellie
![](https://images.huckmag.com/tco/images/Huck/Boom11-Madhatter.jpg?w=1920&q=75&auto=compress&format=jpg)
“I love the wonderful creativity shown here. I brought my friend along and she’s been coming for the last two years.” – Madhatter
![](https://images.huckmag.com/tco/images/Huck/Boom12-Multiple_Exposure.jpg?w=1920&q=75&auto=compress&format=jpg)
“I was born here!” – King of Boomtown
“I’ve been here every year. I’m a Boomtown veteran. I love the wonderful atmosphere and the freaky people that come.” – Dogtooth
“Magical.” – Tallulah
“I travelled from New Zealand to be here. It’s very amazing and mind-blowing.” – Oxfam Volunteer
Follow Alice on Instagram.
Enjoyed this article? Follow Huck on Twitter and Instagram.
Latest on Huck
![“I refuse to accept child poverty is a normal part of our society”: Apsana Begum MP on voting to scrap the cap](https://images.huckmag.com/tco/images/Huck/332218299_653673959895869_4114766209936780526_n_2024-07-26-125639_apuo.jpg?w=1920&q=75&auto=compress&format=jpg)
“I refuse to accept child poverty is a normal part of our society”: Apsana Begum MP on voting to scrap the cap
After seeking to “enhance” the King’s Speech by voting for the scrapping of the controversial two child benefit cap, the MP for Poplar and Limehouse lost the Labour Whip.
Written by: Apsana Begum
![Is skateboarding really a subculture anymore?](https://images.huckmag.com/tco/images/Huck/Huck81_Socials_HeroImage_SkateboardingIsNotASubculture_240618_V2-1.jpg?w=1920&q=75&auto=compress&format=jpg)
Is skateboarding really a subculture anymore?
With skate’s inclusion in the Olympics, Kyle Beachy asks what it means for the culture around the sport, and whether it’s possible to institutionalise an artform.
Written by: Kyle Beachy
![Autism cannot be cured — stop trying](https://images.huckmag.com/tco/images/Huck/shutterstock_2322534063.jpg?w=1920&q=75&auto=compress&format=jpg)
Autism cannot be cured — stop trying
A questionable study into the ‘reversal’ of autism does nothing but reinforce damaging stereotypes and harm, argues autistic author Jodie Hare.
Written by: Jodie Hare
![Bristol Photo Festival returns for second edition](https://images.huckmag.com/tco/images/Huck/Hashem-Shakeri-from-the-series-_Staring-into-the-Abyss_.-%C2%A9-Hashem-Shakeri.jpg?w=1920&q=75&auto=compress&format=jpg)
Bristol Photo Festival returns for second edition
After the success of it’s inaugural run, the festival returns this autumn with exhibitions, education and community programmes exploring a world in constant motion through still image.
Written by: Ben Smoke
![Documenting the life of a New York gang leader paralysed by gun violence](https://images.huckmag.com/tco/images/Huck/web-Eyanna-has-always-been-Maliks-primary-caregiver.jpg?w=1920&q=75&auto=compress&format=jpg)
Documenting the life of a New York gang leader paralysed by gun violence
New photobook ‘Say Less’ is a complex yet humanising look into a life wrecked by gun violence and organised crime.
Written by: Isaac Muk
![The woman who defined 80s Hip Hop photography](https://images.huckmag.com/tco/images/Huck/7_ULTRAMAGNETIC-MCS_NYC-1990.jpg?w=1920&q=75&auto=compress&format=jpg)
The woman who defined 80s Hip Hop photography
A new exhibition brings together Janette Beckman’s visionary and boundary pushing images of an era of cultural change and moral panic.
Written by: Miss Rosen