After starting their ‘Ascension’ series for Highsnobiety by featuring emerging streetwear brand THFKDLF, Naive Studios, a production company producing videos on subjects as varied as NHS MRI machines to BMX shorts, have turned their attention to Huf.
When Keith Hufnagel opened his small boutique store in San Francisco 13 years ago, he can’t have been expecting it to take off like it has. The brand has become synonymous with skate culture and craftsmanship staying true to those ethics through to today.
Each one of Naive’s videos hones in on the relationship the brand’s each have with nature, showcasing their drive to get to the top of the game and stay there.
Latest on Huck
Celebrating 20 years of The Mighty Boosh
A new exhibition takes a look behind the scenes of the iconic show two decades after its BBC3 premiere.
Written by: Isaac Muk
We Run Mountains: Black Trail Runners tackle Infinite Trails
Soaking up the altitude and adrenaline at Europe’s flagship trail running event, high in the Austrian Alps, with three rising British runners of colour.
The organisation levelling the playing field in the music industry
Founded in 2022, The Name Game is committed to helping female, non-binary and trans people navigate the industry.
Written by: Djené Kaba
Vibrant, rebellious portraits of young Cubans
A new photobook captures the young people redefining Cuban identity amidst increased economic and political turbulence on the Caribbean island.
Written by: Isaac Muk
How one photographer documented her own, ever-changing image
In her new photobook ‘A women I once knew’, Rosalind Fox Solomon charts the process of getting older through a series of stark self portraits taken over the course of decades.
Written by: Isaac Muk
Eddie Vedder on Kelly Slater
Read an excerpt from the Pearl Jam legend’s introduction to a new book on the surfing icon, documented by photographer Todd Glaser.
Written by: Eddie Vedder