Artist and skateboarder James Jarvis explores the mythology of skateboarding
- Text by HUCK HQ
London-based illustrator James Jarvis saw skateboarding in Thrasher before he saw it in real life. According to a new video by Nike SB, it was like discovering the Dead Sea Scrolls.
The video, which celebrates Jarvis’ new shoe with Nike SB, digs into the artist’s relationship with skate culture and how it has given rise to his iconic cartoonish style.
According to Jarvis: “I didn’t want to reference the hammers. I wanted to ask, what is skateboarding? What do I love about skateboarding? And my take on skateboarding is that it’s a philosophy. If you skateboard, suddenly the world is a different place. It’s a different view of the world.”
The Nike SB x James Jarvis collab is available online and in stores now.
You might like
Moshpits & kickflips at the Volcom Garden Experience 2026
Family affair — Last weekend, the skate, surf and snow culture brand hosted a free mini festival in its European backyard of Biarritz. We went along and chatted to legendary artist and surfer Ozzie Wright.
Written by: Isaac Muk
The rise of France’s rollerskiing scene, as its snowfall thins
Carving road — With changing climates forcing skiers to travel higher up mountains in search of quality powder, a small community is turning to tarmac and building a new vision of the sport that doesn’t rely on winter.
Written by: Flore Boitel
Horst Festival is a blueprint for a creative, collective future
Hymn — Highlighted by an engrossing performance directed by Fallon Mayanja, the 2026 edition was a showcase of ASIAT Park’s ever-evolving space as an incubator for art, music and creativity.
Written by: Isaac Muk
In photos: The gritty golden age of the UK’s skateboarding scene
Elsewhere — A new book from Science Vs. Life founder Neil Macdonald explores the characters, photographs and ephemera that defined the sport in the ’80s and ’90s, just before the internet and commercialisation changed it forever.
Written by: Isaac Muk
“Like skating an amphitheatre”: 50 years of the South Bank skatepark, in photos
Skate 50 — A new exhibition celebrates half a century of British skateboarding’s spiritual centre. Noah Petersons traces the Undercroft’s history and enduring presence as one of the world’s most iconic spots.
Written by: Noah Petersons
On Marrakech’s outskirts, a skatepark reimagines possibility for local youth
Tameslouht — Built on the grounds of the Fiers et Forts orphanage, a new spot is providing space for connection and purpose, while incubating top-class talent. Ellie Howard reports from its banks.
Written by: Ellie Howard
