Change is brewing: Jeremy Corbyn joins Baristas' campaign to unionise
- Text by Ben Smoke
- Photography by Theo McInnes

It’s blisteringly cold on London’s New Oxford Street as a crowd begins to gather outside of the Starbucks just next to Tottenham Court Road station. The group huddle together, holding banners that they wrestle with in the gusty wind. Inside the coffee shop, people sit and chat, or type furiously on laptops as they guzzle coffee from giant mugs. You wouldn’t know it from looking, but today is one of the chain’s biggest marketing moments of the year, and comes in the shape of ‘red cup day’.
The switch from trademark white takeout cups to red marks the descent into the festive period, and represents a huge retail day for the global chain. However, across the Atlantic, in the United States, workers across the country have walked out in protest at claims of union busting and illegal firing for union organising. The move comes after the successful Starbucks Workers United campaign successfully secured trade union agreements in over 250 stores in the country.
I’m proud to stand with Starbucks workers on strike today across the country. CEO Howard Schultz is illegally union busting and firing workers for organizing. Mr. Schultz, it is time to recognize the stores that unionized and negotiate with workers in good faith. #RedCupRebellion
— Bernie Sanders (@BernieSanders) November 17, 2022
Back in the UK, today marks the launch of another campaign: Baristas United, inspired by the success of Starbucks Workers United to unionise hospitality workers in coffee shop chains. The crowd gathered outside of the New Oxford Street store make up one of over 50 such rallies, demos and actions taking place outside coffee shops across the country to mark the launch.
The campaign, led by Unite the Union is supported by the Bakers, Food & Allied workers union in an historic deal which sees the unions working together to unionise the sector. The campaign is also supported by Organise Now!, Strike Map UK and the Peace and Justice Project, founded by ex-leader of the Labour Party Jeremy Corbyn MP, who have launched ChangeIsBrewing.co.uk in support of the campaign.
Outside of Starbucks, Corbyn arrived with John McDonnell MP, ex-shadow chancellor and they both addressed the crowd. The rally comes against the backdrop of current Conservative Chancellor, Jeremy Hunt’s autumn statement, which has promised another round of painful cuts and tax rises as the UK economy officially enters recession.
McDonnell promised the crowd to take the fight for unionisation to Parliament, additionally promising to name and shame any companies who frustrate the process.
Speaking to Huck, Corbyn said, “Decades of austerity and now the soaring cost of living has pushed millions of workers and their families into poverty and desperation. The time is long overdue for companies like Starbucks to recognise a trade union and negotiate a fair deal with its workers that will see baristas receive better pay and conditions, and help them through these tough times and beyond.”
Corbyn added, “Starbucks has announced huge profits in the UK and around the world, and its tax affairs have been called into question on numerous occasions. They, like companies such as Amazon, Royal Mail and others, simply must be held to account for letting their workers pay the price for the bosses’ greed.”
The campaign comes as strikes grip the UK, with the speakers addressing the crowd promising to bring a whole new generation into the Trade Union movement.
Nabretta Hardin, Starbucks worker and union leader told Huck, “My store wanted to unionise because we wanted a say…a conversation to be had if the company was to add or take things that affect our livelihood. We demand respect and deserve to be heard by a company that we work so hard for. Starbucks should stop union busting and have an adult conversation with their workers on what we need from them.”
Those employed by Starbucks say they have faced increasing uncertainty due to the cost of living crisis, and that low pay and zero hours contracts have contributed to financial hardship. Staff have also raised the issue of management pressure and chronic understaffing.
“Starbucks union busting tactics have not slowed us down,” Edith Saldano, Starbucks worker and union leader told Huck, “we have created a mass movement with a customer base and solidarity organisations to back us up. Our message to Starbucks is that the working class will forever be the most decisive in pushing for change. You cannot stop us. We are united, not only in the United States but clearly internationally.”
The growing calls for improved pay and conditions follow Starbucks announcement of £95 million in profit from its UK stories in March 2022, as part of a $3.7 billion profit worldwide.
Starbucks have been approached for comment.
Ben Smoke is Huck’s Commissioning Editor. Follow him on Twitter.
Enjoyed this article? Like Huck on Facebook or follow us on Twitter and Instagram.
Latest on Huck

Clubbing is good for your health, according to neuroscientists
We Become One — A new documentary explores the positive effects that dance music and shared musical experiences can have on the human brain.
Written by: Zahra Onsori

In England’s rural north, skateboarding is femme
Zine scene — A new project from visual artist Juliet Klottrup, ‘Skate Like a Lass’, spotlights the FLINTA+ collectives who are redefining what it means to be a skater.
Written by: Zahra Onsori

Donald Trump says that “everything is computer” – does he have a point?
Huck’s March dispatch — As AI creeps increasingly into our daily lives and our attention spans are lost to social media content, newsletter columnist Emma Garland unpicks the US President’s eyebrow-raising turn of phrase at a White House car show.
Written by: Emma Garland

How the ’70s radicalised the landscape of photography
The ’70s Lens — Half a century ago, visionary photographers including Nan Goldin, Joel Meyerowitz and Larry Sultan pushed the envelope of what was possible in image-making, blurring the boundaries between high and low art. A new exhibition revisits the era.
Written by: Miss Rosen

The inner-city riding club serving Newcastle’s youth
Stepney Western — Harry Lawson’s new experimental documentary sets up a Western film in the English North East, by focusing on a stables that also functions as a charity for disadvantaged young people.
Written by: Isaac Muk

The British intimacy of ‘the afters’
Not Going Home — In 1998, photographer Mischa Haller travelled to nightclubs just as their doors were shutting and dancers streamed out onto the streets, capturing the country’s partying youth in the early morning haze.
Written by: Ella Glossop