Meet zinemaker and Hamburger Eyes mastermind Ray Potes
- Text by Em-j Staples
- Photography by Ariel Zambelich/Ray Potes
I can barely see three feet ahead of me, walking through the bright red metal door at Hamburger Eyes Photo Epicenter. Dodging skateboards, shoes and broken old photo equipment, I take slow, small steps and climb the stairs towards the sunlight shining from the second floor. “PG & E turned the power off this morning. I guess someone forgot to pay the bill,” says photographer Ray Potes, the mastermind behind this ramshackle hub of creativity. It doubles as the headquarters for Hamburger Eyes, the indie publishing house and bi-annual zine, and is one of the few remaining photo labs left in the city.
Minutes earlier I met Potes in a narrow back alley in San Francisco’s Mission District where garage doors are adorned with neon pink graffiti pit bulls and lime green skulls. Riding his skateboard, avoiding asphalt cracks and trash, he led me to the studio’s entrance. This has been his base for seven years – developing photos, making zines, hosting parties and shows – and he can’t imagine being anywhere else.
“It’s weird,” says Ray. “I never set out to be an independent publisher, or a zine dude. It just happened. And every time we think it’s going to be the last time we publish, something happens and it just picks up again.”
“In suburbia, when you get into something, you get way into it.”
Growing up in a northern suburb of San Diego, Potes honed his photography skills and stapled together skate and music-inspired zines for his friends. In high school, he worked the graveyard shift at Kinko’s, getting busy with copy machines at three in the morning and churning out sacred content in monochrome print. In 2001, he and his friends came up with the beloved title Hamburger Eyes, their term to describe “the look girls flash at guys”. He made thirty copies of the first issue.
Today, Hamburger Eyes is on its fifteenth issue and the momentum keeps rolling. “In suburbia, when you get into something, you get way into it,” says Ray about his youth. “I noticed my friends who were guitar players were so good at playing guitar. My friends that skated were so good at skateboarding. My friends that surfed, were so good at surfing. It’s the same with photography. You just get way into it. In the city, there are a lot of distractions and there is so much going on all the time. Living in suburbia, I had more time and was bored. With that boredom, I found something to work on.”
© Ray Potes
He gives me a tour of his 2,500 square-foot studio, equipped with darkrooms for eight individual renters, a broken colour processor from the 1980s, a practice corner complete with guitars and drum set, and crap everywhere in-between. There’s a life-sized stuffed alien, a bachelor’s saggy old couch, crumpled papers on the floor, photos in frames, photos tacked on the wall – photos all around. The only light shines from the five or six windows in the lab. Everything else lies hidden in the dark.
Hamburger Eyes, the zine, is a hands-on enterprise. “We print it, cut it and bind it all here at the studio,” Ray explains. “If you add it all up, we don’t get that much money – adding up the cost, versus how much came in, versus how many zines go to stores – it’s really not that much dough, if any. But it’s knowing that those 300 zines are gone and are on people’s bookshelves – that’s the payoff.”
© Ray Potes
Ray has the place to himself most of the time. Occasionally friends stop by and help glue books together, or jam, but the once bustling studio has calmed down. The cops stopped coming around to shut down parties, and his only regular company is the renters that come and go through the darkrooms.
Hamburger Eyes receives submissions from photographers all over. Compiling the content for each zine, Ray says, is the best part of publishing: “The photographers I like the most are the ones who shoot the most. I like the idea that they’re shooting all day. They’re creating time to make that happen.”
He and his brother, David, contribute a few of their own photos, but most of the zine is a collaboration of photographers across the world. They are exclusively black and white and often very confrontational – a woman’s bloody nose drips into her mouth, a fat man’s balls dangle beneath his sarong, women ride elephants in their bikinis. They’re provocative yet sweet, unsettling yet intriguing, telling the story of neighbours and friends out on the sidewalk trying to get by.
“We’re always getting photos in, and that’s another reason issues keep coming out,” says Ray, easing back into his chair. “So many photos are coming in, they’re building up and I just gotta get them off of my computer and out there in the world.”
Perhaps Ray sees himself in his subjects, in that world. Maybe his own unchecked suburban trajectory has unavoidably landed him in the bipolar warzone of San Francisco’s Mission District, where obscene startup affluence clashes with destitution and everything in-between.
“I’m just trying to survive,” says Ray. “That has pretty much always been the case, wondering how we will get the next issue out there.”
Get to know Hamburger Eyes. Check out Ray’s photography at the Religious Observance group show, alongside Jerry Hsu, Ray Potes, Andrea Sonnenberg, C.R. Stecyk Iii & Tobin Yelland at Boo-Hooray, Los Angeles, March 19 – April 19.
You might like
The last days of St Agnes Place, London’s longest ever running squat
Off the grid — Photographer Janine Wiedel spent four years documenting the people of the Kennington squat, who for decades made a forgotten row of terraced houses a home.
Written by: Isaac Muk
How Japan revolutionised art & photography in the ’60s and ’70s
From Angura to Provoke — A new photobook chronicles the radical avant-garde scene of the postwar period, whose subversion of the medium of image making remains shocking and groundbreaking to this day.
Written by: Miss Rosen
Artifaxing: “We’ve become so addicted to these supercomputers in our hands”
Framing the future — Predominantly publishing on Instagram and X, the account is one of social media’s most prominent archiving pages. We caught up with the mysterious figure behind it to chat about the internet’s past, present and future, finding inspiration and art in the age of AI.
Written by: Isaac Muk
The lacerating catharsis of body suspension in Hong Kong
Self-Ferrying — In one of the world’s most densely packed cities, an underground group of young people are piercing their skin and hanging their bodies with hooks in a shocking exploration of pain and pleasure. Sophie Liu goes to a session to understand why they partake in the extreme underground practice.
Written by: Sophie Liu
What we’re excited for at SXSW 2026
Austin 40 — For the festival’s 40th anniversary edition, we are heading to Texas to join one of the biggest global meetups of the year. We’ve selected a few things to highlight on your schedules.
Written by: Huck
In photos: The boys of the Bibby Stockholm
Bibby Boys — A new exhibition by Theo McInnes and Thomas Ralph documents the men who lived on the three-story barge in Dorset, giving them the chance to control their own narrative.
Written by: Thomas Ralph
