#RideMore

Spots Outside The Box — O'Neill's #RideMore Tumblr lets you share photos of dream city spots - places, objects, rails and mega stair-sets that make you want to get out and ride. To celebrate this call to action, we dug into the HUCK archives for photos of rad DIY spots featured over the years.

City life has always been a double-edged sword for snowboarders and surfers who love the mountains and the beach but can’t give up the hustle and flow of the streets. Whether you get away for a season or a trip, you’re always left wishing you had a local spot you could session before getting suited up or putting pens down. In fact, like a mirage in a concrete desert, you start to see the brutalist architecture of modern metropolises like the transitions and pockets of a great wave or powdery run.

Inspired by those who take a sideways sliding attitude to all kinds of situations, O’Neill has launched a new campaign #RideMore – an open invitation for all riders to join in and enjoy the ride in every possible way.

All you have to do is Tweet or Instagram a picture of your dream city shred spot with the hashtags #RideMore and the city name (e.g. #LONDON) and you’ll be featured on the #RideMore Tumblr in a gallery of potential playgrounds. What’s more, O’Neill will reward the most imaginative and creative entries with free gear and pop-up events.

O’Neill team riders Seb Toots, David Wise, Max Parrott, Frederik Evensen, Erica Langman and Veronique Picard may have set the bar pretty high with their freestyle edit through snowy Montreal but the possibilities are endless. “Most people that stop by London’s famous Trafalgar Square visit the National Art Gallery or gaze at the amazing old architecture surrounding the various tourist attractions,” says Frederik. “When I’m at the square, this particular kinked rail always seems to grab my attention. It’s a super long rail that goes across four sets of steps, and it would be a great spot to shoot a sequenced photo of me sliding the rail and doing a switch up in between, with the crowded square in it and the National Art Gallery all lit up in the background.”

To kick things off, O’Neill hosted The Shoreditch Showdown, a ski and snowboard comp in the heart of East London, on November 21, featuring UK riders including Sparrow Knox, Angus Leith and Jamie Nicholls.

You can see highlights on O’Neill UK’s Facebook page.


Ad

Latest on Huck

Red shop frontage with "Open Out" branding and appointment-only signage.
Activism

Meet the trans-led hairdressers providing London with gender-affirming trims

Open Out — Since being founded in 2011, the Hoxton salon has become a crucial space the city’s LGBTQ+ community. Hannah Bentley caught up with co-founder Greygory Vass to hear about its growth, breaking down barbering binaries, and the recent Supreme Court ruling.

Written by: Hannah Bentley

Cyclists racing past Palestinian flag, yellow barriers, and spectators.
Sport

Gazan amputees secure Para-Cycling World Championships qualification

Gaza Sunbirds — Alaa al-Dali and Mohamed Asfour earned Palestine’s first-ever top-20 finish at the Para-Cycling World Cup in Belgium over the weekend.

Written by: Isaac Muk

Crowded festival site with tents, stalls and an illuminated red double-decker bus. Groups of people, including children, milling about on the muddy ground.
© Alan Tash Lodge
Music

New documentary revisits the radical history of UK free rave culture

Free Party: A Folk History — Directed by Aaron Trinder, it features first-hand stories from key crews including DiY, Spiral Tribe, Bedlam and Circus Warp, with public streaming available from May 30.

Written by: Isaac Muk

Weathered wooden building with a tall spire, person on horseback in foreground.
Culture

Rahim Fortune’s dreamlike vision of the Black American South

Reflections — In the Texas native’s debut solo show, he weaves familial history and documentary photography to challenge the region’s visual tropes.

Written by: Miss Rosen

A collage depicting a giant flup for mankind, with an image of the Earth surrounded by planets and people in sci-fi costumes.
Culture

Why Katy Perry’s space flight was one giant flop for mankind

Galactic girlbossing — In a widely-panned, 11-minute trip to the edge of the earth’s atmosphere, the ‘Women’s World’ singer joined an all-female space crew in an expensive vanity advert for Jeff Bezos’ Blue Origin. Newsletter columnist Emma Garland explains its apocalypse indicating signs.

Written by: Emma Garland

Three orange book covers with the title "Foreign Fruit" against a dark background.
Culture

Katie Goh: “I want people to engage with the politics of oranges”

Foreign Fruit — In her new book, the Edinburgh-based writer traces her personal history through the citrus fruit’s global spread, from a village in China to Californian groves. Angela Hui caught up with her to find out more.

Written by: Katie Goh

Huck is supported by our readers, subscribers and Club Huck members. It is also made possible by sponsorship from:

Accessibility Settings

Text

Applies the Open Dyslexic font, designed to improve readability for individuals with dyslexia.

Applies a more readable font throughout the website, improving readability.

Underlines links throughout the website, making them easier to distinguish.

Adjusts the font size for improved readability.

Visuals

Reduces animations and disables autoplaying videos across the website, reducing distractions and improving focus.

Reduces the colour saturation throughout the website to create a more soothing visual experience.

Increases the contrast of elements on the website, making text and interface elements easier to distinguish.