Good news! There’s a new skate bowl in central London
By now, skateboarding’s relationship with fashion is common knowledge. While subcultures across the world have long found themselves entangled with the fashion industry, few have infiltrated in the way that skate has.
In that sense, it feels wholly appropriate that there’s a new skate bowl opening in Selfridge’s London, which serves as a literal embodiment of the way in which skate culture has entangled itself within the world of high fashion.
Created by sports and lifestyle agency Mighty Mighty – in collaboration with designers Brinkworth and ramp builders FourOneFour – it’s housed on the store’s first floor, within the newly opened “Designer Street Room.”
“Skateboarding and fashion have always been bedfellows and while skating traditionally shunned the advances of of big labels and institutions, the last few years have seen a coming together that embraces legitimacy in a way we haven’t seen before,” said Phil Young, founder of Mighty Mighty.
“Brands are realising that there is a wealth of talent and creativity in skateboarding and are working with skaters as equals, rather than merely poaching elements of the culture for their own ends.”
In and among the perpetual cycle of grim forecasts and dystopian developments, it’s a welcome slice of Good News: London’s skateboarders have a new place to shred, Selfridge’s has an exciting new cultural hub, while skate and fashion can continue on their elongated honeymoon, hand in hand.
Enjoyed this article? Like Huck on Facebook or follow us on Twitter.
You might like
London Surf / Film Festival returns this weekend
Share the stoke — Its 15th edition will take place from November 5-7 at Hammersmith’s Riverside Studios, with films from South Africa, Canada, Pakistan, Papua New Guinea, USA, Sri Lanka, Ireland, France, UK and beyond.
Lava La Rue is defying industry slop
Do You Know Everything? — The musician is one of London’s most exciting DIY creatives. For our 20th anniversary issue, they explain their process of making music, zines and art completely in their own way.
How the Home Counties took over UK rap
Join Club Huck+ to get the most from Huck
Dispatches from the sharp edge of culture — Members get our print magazine, special photozines, The Huck Long Read newsletter, discounts from our friends and partners, digital versions of back issues and priority access to events.
Signs of solidarity as London marks three years of genocide in Palestine
Never forget — 250,000 people gathered on Saturday as Israeli attacks have continued in Gaza and the West Bank. Daisy Schofield photographed the diverse people and placards in attendance.
Hak Baker: “Being a lad is dreaming of a decent life”
Hard Feelings — The East London storyweaver joins our column on masculinity and fatherhood to chat about being raised by his mother, his family of friends, and the momentary bliss of the sesh.
