Good news! There’s a new skate bowl in central London
- Text by Huck
- Photography by Sam Ashley, for Mighty Mighty
![Good news! There’s a new skate bowl in central London](https://images.huckmag.com/tco/images/Huck/SAM_Ashley-Mighty-Mighty1713_2023-03-27-105309_qkte.jpg?w=1920&q=75&auto=compress&format=jpg)
By now, skateboarding’s relationship with fashion is common knowledge. While subcultures across the world have long found themselves entangled with the fashion industry, few have infiltrated in the way that skate has.
In that sense, it feels wholly appropriate that there’s a new skate bowl opening in Selfridge’s London, which serves as a literal embodiment of the way in which skate culture has entangled itself within the world of high fashion.
Created by sports and lifestyle agency Mighty Mighty – in collaboration with designers Brinkworth and ramp builders FourOneFour – it’s housed on the store’s first floor, within the newly opened “Designer Street Room.”
“Skateboarding and fashion have always been bedfellows and while skating traditionally shunned the advances of of big labels and institutions, the last few years have seen a coming together that embraces legitimacy in a way we haven’t seen before,” said Phil Young, founder of Mighty Mighty.
“Brands are realising that there is a wealth of talent and creativity in skateboarding and are working with skaters as equals, rather than merely poaching elements of the culture for their own ends.”
In and among the perpetual cycle of grim forecasts and dystopian developments, it’s a welcome slice of Good News: London’s skateboarders have a new place to shred, Selfridge’s has an exciting new cultural hub, while skate and fashion can continue on their elongated honeymoon, hand in hand.
![](https://images.huckmag.com/wp-content/uploads/2018/10/Chris_Oliver.jpg?w=1920&q=75&auto=compress&format=jpg)
![](https://images.huckmag.com/wp-content/uploads/2018/10/Ben_Broyd-SAM_Ashley-Mighty-Mighty1738.jpg?w=1920&q=75&auto=compress&format=jpg)
![](https://images.huckmag.com/wp-content/uploads/2018/10/Josh_Young-SAM_Ashley-Mighty-Mighty1797.jpg?w=1920&q=75&auto=compress&format=jpg)
![](https://images.huckmag.com/wp-content/uploads/2018/10/Ross-SAM_Ashley-Mighty-Mighty.jpg?w=1920&q=75&auto=compress&format=jpg)
Enjoyed this article? Like Huck on Facebook or follow us on Twitter.
Latest on Huck
![“I refuse to accept child poverty is a normal part of our society”: Apsana Begum MP on voting to scrap the cap](https://images.huckmag.com/tco/images/Huck/332218299_653673959895869_4114766209936780526_n_2024-07-26-125639_apuo.jpg?w=1920&q=75&auto=compress&format=jpg)
“I refuse to accept child poverty is a normal part of our society”: Apsana Begum MP on voting to scrap the cap
After seeking to “enhance” the King’s Speech by voting for the scrapping of the controversial two child benefit cap, the MP for Poplar and Limehouse lost the Labour Whip.
Written by: Apsana Begum
![Is skateboarding really a subculture anymore?](https://images.huckmag.com/tco/images/Huck/Huck81_Socials_HeroImage_SkateboardingIsNotASubculture_240618_V2-1.jpg?w=1920&q=75&auto=compress&format=jpg)
Is skateboarding really a subculture anymore?
With skate’s inclusion in the Olympics, Kyle Beachy asks what it means for the culture around the sport, and whether it’s possible to institutionalise an artform.
Written by: Kyle Beachy
![Autism cannot be cured — stop trying](https://images.huckmag.com/tco/images/Huck/shutterstock_2322534063.jpg?w=1920&q=75&auto=compress&format=jpg)
Autism cannot be cured — stop trying
A questionable study into the ‘reversal’ of autism does nothing but reinforce damaging stereotypes and harm, argues autistic author Jodie Hare.
Written by: Jodie Hare
![Bristol Photo Festival returns for second edition](https://images.huckmag.com/tco/images/Huck/Hashem-Shakeri-from-the-series-_Staring-into-the-Abyss_.-%C2%A9-Hashem-Shakeri.jpg?w=1920&q=75&auto=compress&format=jpg)
Bristol Photo Festival returns for second edition
After the success of it’s inaugural run, the festival returns this autumn with exhibitions, education and community programmes exploring a world in constant motion through still image.
Written by: Ben Smoke
![Documenting the life of a New York gang leader paralysed by gun violence](https://images.huckmag.com/tco/images/Huck/web-Eyanna-has-always-been-Maliks-primary-caregiver.jpg?w=1920&q=75&auto=compress&format=jpg)
Documenting the life of a New York gang leader paralysed by gun violence
New photobook ‘Say Less’ is a complex yet humanising look into a life wrecked by gun violence and organised crime.
Written by: Isaac Muk
![The woman who defined 80s Hip Hop photography](https://images.huckmag.com/tco/images/Huck/7_ULTRAMAGNETIC-MCS_NYC-1990.jpg?w=1920&q=75&auto=compress&format=jpg)
The woman who defined 80s Hip Hop photography
A new exhibition brings together Janette Beckman’s visionary and boundary pushing images of an era of cultural change and moral panic.
Written by: Miss Rosen