Why nothing is off-limits for Britain’s most confrontational pranksters
- Text by Michael Segalov
- Photography by Tom Jamieson

According to an online petition, the British public are absolutely fuming. All 328 of them.
Their vitriol is directed at a clip for a new show from the BBC called The Real Housewives of ISIS.
“It’s only three days until the beheading,” says a woman in a black jilbāb, pouting for a selfie. “And I’ve got no idea what to wear.”
The programme, quite clearly, isn’t real. It’s a new sketch from comedy duo Heydon Prowse and Jolyon Rubinstein. Y’know… satire, a joke, an opportunity to laugh at this sad, ridiculous world that was funny to everyone but 328 people.
Heydon and Jolyon have been masquerading in disguise for their own amusement (and hidden cameras) for years, pulling pranks on corporate crooks and politicians – like getting MPs to sign a ‘Sorry’ card to Iraq – and calling shit on outright fascists.
From their first series, The Revolution Will Be Televised, to their current offering, Revolting, they’ve pioneered a new strand of comedic activism that makes you want to laugh and scream with frustration at the same time.
Corruption and hypocrisy are always in their line of sight – from Google’s tax avoidance to Ireland’s abortion laws. Even ISIS can’t escape their fire.
“We made a decision that nothing would be off-limits, and it’s just been our attitude from the very beginning,” says Jolyon.
“We’ve done stuff on every major issue facing society: religion, politics, big business,” Heydon chimes in.
“In 2016, the Islamic State was a pretty big story. Gay people were being chucked off buildings, women were being raped, endless massacres. For us, not doing something on the Islamic State would be absurd.”
But what if those 328 people had a point? After the year-long depression that was 2016, many commentators declared satire dead. The world was too broken to laugh at.
“That’s straight-up bollocks… and a lazy thing to say,” argues Jolyon. “Whether it’s fashion, music or comedy, everything is about trends and reinvention. I think that a lot of people, the older generation, aren’t really sure how to deal with our form of very in-your-face confrontational stunt comedy, and I think that’s fine.”
Sitting in the cold London office where they write their show, Jolyon and Heydon are proof that the form lives on. What started out as a few pranks on YouTube for their mates became must-see prime-time TV – the perfect vehicle for mass dissemination.
“We were both quite militant as students,” explains Heydon. “I used to smash in the windows of arms companies. After maturing a bit, I found myself looking for a funny way to get my message across rather than just shouting.”
Both Jolyon and Heydon believe it’s vital to pick away at the full political spectrum. This might mean taking on politicians who they agree with, or tackling issues that cause a stir.
“I think having something that is nailing everyone – left, right, on the extremes and everywhere – is a good way of tempering the extremities of people’s political opinions right now,” says Heydon.
“A bit of temperance and being rational at moments like this, where everything feels like it’s fucking ridiculous, is really important.”
This article appears in Huck 59 – The Game Changer Issue. Buy it in the Huck Shop or subscribe to make sure you never miss another issue.
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