Self Publish, Be Happy | Huck

Sign up to our newsletter and become a Club Huck member.

Stay informed with the cutting edge of sport, music and counterculture

Self Publish, Be Happy

DIY zines and books are shaking up the publishing industry — Bruno Ceschel's indie library celebrates the self-publishing revolution.

Bruno Ceschel was working in mainstream publishing when the freedom and innovation of the self-publishing revolution captured his imagination. Inspired by the zines and photo books he saw coming out, he founded Self Publish, Be Happy in 2010 to support this fledgling movement and create a platform that would help artists, photographers and indie publishers of all stripes to share their work and connect with a like-minded community, both online and offline – through workshops, live events and gallery takeovers.

In this film, Bruno shows us around his Dalston studio, where he houses his ever-growing collection of self-published photo books – from lo-fi zines like Gay Goths to hardcover beauties like Ying Ang‘s Gold Coast, which featured in Huck 46 – The Documentary Photography Special II.

When he’s not championing self-publishing, Bruno can be found sharing his passion for photography as a lecturer at the University of the Arts London. As a man who permanently has his ear to the ground, Bruno can spot a revolution before it burns. So for Huck 47, we invited Bruno to curate a list of the most exciting things happening in photography in 2015. Pick up your copy today. 

Find out more about Self Publish, Be Happy.

Subscribe to Huck’s YouTube channel to make sure you never miss another short film.


You might like

Scene from Parasol Peak
Culture

The art of paying attention: How Austria’s Alps reward slowing down

Lebensgefühl — With a growing movement of art and music rooted in the area’s mountains, trees and waterfalls, the region is showcasing the importance of the human relationship to nature.

Written by: Sophie Lou Wilson

© Cheyenne Clementi & Valentina Morandi
Music

Grainy, yearning memories of Europe’s ’90s free rave heyday

Never Alone — A new photobook from Cheyenne Clementi and Valentina Morandi presents pictures they made over seven years while touring the continent as part of the Tekno Mobil Squad soundsystem crew. It archives parties, people and a lifestyle largely consigned to the past.

Written by: Isaac Muk

Activism

Queer resistance & sun-soaked solidarity at the world’s largest trans pride march

Our Future, Our Fight — Over the weekend, over 150,000 people marched at the London Trans+ Pride, with the parade ending at Trafalgar Square for the first time in history.

Written by: Ella Glossop

© 2026 A. B. Bell
Culture

In photos: Black Texas life since emancipation

Kinship & Community — A new photobook and exhibition showcases the rich culture, history and community of African American folks in the Lone Star State, whose existence in the region predates colonial Britain.

Written by: Miss Rosen

Sport

Inside Parkuir: the art project queering sport, space and our bodies

Lie and play — Founded by Maria Laudes and Guiu Gimeno, it provides a framework for engaging, subverting, and celebrating the small details that make people unique – and queer.

Written by: Molly Lipson

Culture

Youthful joy & end-of-era poignancy at a London school prom

Leavers — For several years, Lewis Khan documented young people as they celebrated the last of their school days and the completion of their exams. The series is now collated in a new self-published photobook and short film.

Written by: Zoe Whitfield

You've read articles this month Thanks for reading

Join Club Huck — it's free!

Valued Huck reader, thank you for engaging with our journalism and taking an interest in our dispatches from the sharp edge of culture, sport, music and rebellion.

We want to offer you the chance to join Club Huck [it's free!] where you will receive exclusive newsletters, including personal takes on the state of pop culture and media from columnist Emma Garland, culture recommendations, interviews and dispatches straight to your inbox.

You'll also get priority access to Huck events, merch discounts, and more fun surprises.

Already part of the club? Enter your email above and we'll get you logged in.