The street-art project reimagining indie businesses

The future of design — A new series from 99designs by Vistaprint and Huck publisher TCO London gives the British high street a fresh burst of colour.

Britain’s high streets lost more than 17,500 chain stores in 2020. 

While Covid 19 obviously played an active role in these closures, discussions around the ‘slow death of the high street’ were rife long before the pandemic. Given the rise of Amazon and the likes, the high street was viewed by many as increasingly archaic and surplus. 

A new street-art project, however, is looking to challenge that viewpoint. The series, a collaboration between 99designs by Vistaprint and Huck publishers TCO London, shines a light on how modern, forward-thinking businesses can find a home on the high street. It does this by occupying empty storefront spaces across the UK and reimagining them as the homes for fantastical, imaginary businesses. 

Design by Radovan Ciobanenco.

With installations in London, Manchester, Glasgow, Bristol, Brighton and Leeds, the project covers the breadth of the country and incorporates work from artists from a range of different disciplines. Fictional businesses include MeMe (a non-fungible token gallery), Artificial Inktelligence (an AR ‘try before you buy’ tattoo parlour) and Red Location (the go-to estate agents for those looking to buy a home on Mars) – and more.

“Our global creative community fuels the success of small businesses every single day, and it’s been inspiring to see designers from all over the world bring these imagined industries to life,” says Patrick Llewellyn, CEO of 99designs by Vistaprint. 

“Great design is a powerful catalyst for reinvention and new beginnings, and this project captures the essence of revival, possibility and optimism that the 99 Days of Design campaign represents.”

Design by GOOSEBUMPS.

Design by Anastasia S.

Design by kuziola.

Design by Agi Amri.

Design by Giulia Hartz.

See more from 99designs by Vistaprint in By Design, a Huck editorial series. 

Enjoyed this article? Like Huck on Facebook or follow us on Twitter.


You might like

Vibrant book covers against bleak, rocky hills and buildings; 'Babylon' and 'Albion' text in bold lettering.
Culture

Dalia Al-Dujaili: “When you’re placeless, nature can fill the void”

Babylon, Albion — As her new book publishes, the British-Iraqi author speaks about connecting with the land as a second-generation migrant, plants as symbols of resistance, and being proud of her parents.

Written by: Zahra Onsori

Three orange book covers with the title "Foreign Fruit" against a dark background.
Culture

Katie Goh: “I want people to engage with the politics of oranges”

Foreign Fruit — In her new book, the Edinburgh-based writer traces her personal history through the citrus fruit’s global spread, from a village in China to Californian groves. Angela Hui caught up with her to find out more.

Written by: Angela Hui

A punk rock band performing on stage, with a female lead singer belting into a microphone. Behind them, a colourful mural with graffiti-style text.
Music

Meet the hair-raised radicals of Berlin’s noise punk scene

Powertool — In his new zine, George Nebieridze captures moments of loud rage and quiet intimacy of the German capital’s bands, while exploring the intersections between music, community and anti-establishment politics.

Written by: Miss Rosen

Surfers against sewage protest box floating in water with people swimming around it.
© Alex Brown / Surfers Against Sewage
Sport

The rebellious roots of Cornwall’s surfing scene

100 years of waveriding — Despite past attempts to ban the sport from beaches, surfers have remained as integral, conservationist presences in England’s southwestern tip. A new exhibition in Falmouth traces its long history in the area.

Written by: Ella Glossop

Energetic music performance on stage with colourful lighting, smoke and audience.
Culture

Southbank Centre reveals new series dedicated to East and Southeast Asian arts

ESEA Encounters — Taking place between 17-20 July, there will be a live concert from YMO’s Haruomi Hosono, as well as discussions around Asian literature, stage productions, and a pop-up Japanese Yokimono summer market.

Written by: Zahra Onsori

Huck 79

We are all Mia Khalifa

How humour, therapy and community help Huck's latest cover star control her narrative.

Written by: Alya Mooro

Huck is supported by our readers, subscribers and Club Huck members. It is also made possible by sponsorship from:

Signup to our newsletter

Sign up to our newsletter to informed with the cutting edge of sport, music and counterculture, featuring personal takes on the state of media and pop culture from Emma Garland, former Digital Editor of Huck, exclusive interviews, recommendations and more.

Please wait...

Accessibility Settings

Text

Applies the Open Dyslexic font, designed to improve readability for individuals with dyslexia.

Applies a more readable font throughout the website, improving readability.

Underlines links throughout the website, making them easier to distinguish.

Adjusts the font size for improved readability.

Visuals

Reduces animations and disables autoplaying videos across the website, reducing distractions and improving focus.

Reduces the colour saturation throughout the website to create a more soothing visual experience.

Increases the contrast of elements on the website, making text and interface elements easier to distinguish.