Opinion
USA
The Petri Dish — Heat-jaded reflections on the current social and political climate in the USA.
Written by: Tetsuhiko Endo
Nation State
Amalgamations of Landmass and People — HUCK founder Vince Medeiros muses on the ridiculous nature of the imagined nation state.
Written by: Vince Medeiros
Patriotism
Flag Waving & The Olympics — As the Olympics Games rapidly approaches, so the mindless flag waving begins.
Written by: Ed Andrews
Cori Schumacher
Quintessential Girl — Cori Schumacher is a three-time Women’s World Longboard Champion. In 2011, she boycotted the ASP World Tour’s China event citing human rights concerns. She lives with her wife in North County, San Diego, and refuses to be sponsored so that, instead of being a mouthpiece for a brand, she can talk about what it’s really like to be a woman who surfs.
Written by: Cori Schumacher
Women in Skateboarding
Being a Lady (Who Shreds) — An inquest into gender bias in sport and why society thinks women shouldn’t skate.
Written by: Tetsuhiko Endo
Mount Everest
Selling Conquest — Adventure tourism at the world's highest mountain highlights the big sell in exploring the great outdoors.
Written by: Tetsuhiko Endo
Handmade
The Joy of DIY Creation — The joy of crafting something unique and handmade can mean so much more than simply buying.
Written by: Ed Andrews
Kony 2012
The Danger of Smug — The Kony 2012 campaign once again highlights the problem of awareness-raising do-gooding that ultimately does no good.
Written by: Tetsuhiko Endo
Drink Water
No Fizz — Pro snowboarders Austin Smith and Bryan Fox want you to appreciate H2O with their Drink Water campaign.
Written by: Ed Andrews
Spikeboarding
Copywriting Fun — There's a new action sport in town called Spikeboarding™ and it's got a logo!
Written by: Ed Andrews
