Photographer James McPhail talks to HUCK about his exhibition, Waiting For Clouds, atLooking Sideways.

James McPhail talks to HUCK about snowboarding, photography and his exhibition, Waiting For Clouds, at snow and music festival, Looking Sideways.

As an independent fringe festival at the Winter X Games Europe 2011 in Tignes, France, Looking Sideways is a celebration of the wider creativity of the snowboarding lifestyle, running from March 14-18 2011 at the Loop Bar.

We caught up with snowboarding photographer James Mcphail, as he prepares for an exhibition during the event, to find out why powder appeals to his aesthetic sensibilities.

Filmed and edited by Ben Marshall.