Escaping into the wild: reflections on the search for adventure
- Text by Advertorial
Escapism, we look for it and we know when we find it, usually sat round a campfire, miles from normality, warm company and cold-brew in hand, embers flying. That’s true escapism.
That longing sense to get lost and go in search of adventure that never leaves, a constant desire to get off grid, wander, travel to connect with people and nature. These elements have been at the heart of Passenger from the beginning.
Passenger are inspired by stories of like-minded people and love sharing them. That feeling found every time we tell or read an ‘Oh man you should have been there’ story. Their mission is to help people escape through their own journey, even it’s only for a short while.
Everything Passenger does is inspired by the desire to live a life of memorable adventures – big or small, short or long. It has never been about destinations but rather the journeys that lead us there.
The Waves & Trees campaign helps give back to nature and environments, with a commitment to plant a tree for every order received.
“We grew up around trees. We climbed them, we sat up against them, we looked up to them. They are all around us down here in the New Forest, the place we call home. In every direction, we’re surrounded by waves and trees.
These two elements continue to map out our adventures, draw us to explore new destinations and continue to inspire us. They remind us to spend more time in the wild outdoors, and teach us to respect the places we love.”
Everything Passenger does is inspired by the desire to live a life of memorable adventures – big or small, short or long. It has never been about destinations, but rather the journeys that lead there and the memories along the way. Embrace the Journey.
Find out more about Passenger and win a £150 Gift Card to spend on Passenger gear.
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