Haglöfs V Series: is this the future of the anorak?
- Text by Michael Fordham
“We have the opportunity to develop material without constraint,” says textile designer Jenny Spiik, one of the lead material developers for Swedish outdoor company Haglöfs. “We set the bar high, pushed the limits and aimed for the most futuristic, long-lasting and high-performance product ever made.”
Jenny and Haglöfs are based in Stockholm, and run extensive testing sessions in the woods of Lapland, in the frozen north of the country. The company makes premium quality gear rooted in a very Swedish brand of straight-edged integrity and practicality. And with environmental imperatives leading the way in all things industrial, testbeds like the V Series Raw Anorak are at the cutting edge of what is possible in terms of clean, sustainable materials. “The V Series is a place where we can showcase all our expertise and knowledge,” explains Jenny. “It’s also an excuse to make something really, very good!”
This latest drop is indeed an amazing piece of outdoor kit. It’s a totally undyed, fluorocarbon free outer shell with a three-layer construction, built with the brand’s own PROOF technology. The jacket is threaded through with a super-tough material called Vectran, a recycled nylon material that is very strong – and gives the fabric amazing ripstop properties. The way it is constructed also gives the jacket a cool mottled effect at higher temperatures, which was an unexpected, pleasing aspect to the piece of kit.
“One of the things we wanted to do was not only make a piece that was kind to nature,” Jenny adds. “But we also wanted to make an outer shell that is silent, so you can enjoy nature when you’re out in it, rather than dealing with annoying rustling noises.” And it works: wearing the jacket on an extended ramble in the Northern woods with the crew was completely silent.
The V series Raw Anorak comes in unisex sizing (S – XL) and is launched in a limited edition. Available from Haglöfs own stores and online as well as through selected retailers: including Très Bien (Malmö), Slam Jam (Milan), Firmament (Berlin) and Norse Store (Copenhagen).
Enjoyed this article? Like Huck on Facebook or follow us on Twitter.
You might like
How Japan revolutionised art & photography in the ’60s and ’70s
From Angura to Provoke — A new photobook chronicles the radical avant-garde scene of the postwar period, whose subversion of the medium of image making remains shocking and groundbreaking to this day.
Written by: Miss Rosen
Artifaxing: “We’ve become so addicted to these supercomputers in our hands”
Framing the future — Predominantly publishing on Instagram and X, the account is one of social media’s most prominent archiving pages. We caught up with the mysterious figure behind it to chat about the internet’s past, present and future, finding inspiration and art in the age of AI.
Written by: Isaac Muk
The lacerating catharsis of body suspension in Hong Kong
Self-Ferrying — In one of the world’s most densely packed cities, an underground group of young people are piercing their skin and hanging their bodies with hooks in a shocking exploration of pain and pleasure. Sophie Liu goes to a session to understand why they partake in the extreme underground practice.
Written by: Sophie Liu
What we’re excited for at SXSW 2026
Austin 40 — For the festival’s 40th anniversary edition, we are heading to Texas to join one of the biggest global meetups of the year. We’ve selected a few things to highlight on your schedules.
Written by: Huck
Capturing the spirit of the ’90s surf scene with Volcom
Nineteen 90 Nowhere — The brand’s latest Featured Artist Series collection sees them tap three surfers and artists in Gony Zubizarretta, Seth Conboy and Issam Auptel, whose neo-grunge work blends the rawness of the decade with the present.
Written by: Isaac Muk
Huck’s 20th Anniversary Issue, Wu-Tang Clan is here
Life is a Journey — Fronted by the legendary Wu-Tang Clan’s spiritual leader RZA, we explore the space in between beginnings and endings, and the things we learn along the way.
Written by: Huck
