Art Made Human? – Huck’s September Newsletter

Emma Garland kicks off a new series of monthly cultural dispatches with her reflections on artificial intelligence, human-made art and Hank Williams singing “Straight Outta Compton”.
Hi, I’m Emma Garland, former Digital Editor of Huck and current writer about town. In this monthly cultural digest I’ll be diving into a definitive issue of the moment, whether it’s the trials and tribulations of the creative industries or the celebrity couples we’re obsessed with performing armchair psychoanalysis on and why. It’ll also be a good laugh, hopefully. Join me, won’t you? Emma Garland

There is a high prob­a­bil­i­ty that, some­where in Los Ange­les, Matt Stone and Trey Park­er are draft­ing a they terk er jerbs” sketch for the upcom­ing sea­son of South Park – but with their usu­al con­fed­er­ate flag-wav­ing white men in over­alls replaced by, like, Alan Ruck and a bunch of diverse, long-suf­fer­ing mil­len­ni­als who write for Net­flix. In one of the biggest ongo­ing news sto­ries of the year, Hol­ly­wood is on strike for the first time since the 1980s, with thou­sands of WGA and SAG-AFTRA mem­bers on the pick­et line tak­ing a $3 bil­lion sledge­ham­mer to California’s econ­o­my alone. There are sev­er­al rea­sons why. There’s the same issues of dogshit com­pen­sa­tion, staffing and greedy boss­es that trig­gered 2022’s hot strike sum­mer’ (which has since become hot strike for­ev­er’), when a wave of indus­tri­al action erupt­ed across sec­tors that bore the brunt of the pan­dem­ic. But there’s also the more exis­ten­tial ques­tion of automation.

Until recent­ly, machines are com­ing for our jobs” was a large­ly indus­tri­al con­cern. Jobs in man­u­fac­tur­ing, agri­cul­ture and cus­tomer ser­vice have been con­sis­tent­ly dwin­dling, as assem­bly lines and pub­lic-fac­ing roles are replaced by robot matrons hav­ing a go at you for hav­ing an unex­pect­ed item in the bag­ging area and so on. This has been hap­pen­ing for ages and, while tech­no­log­i­cal advance­ment is not inher­ent­ly bad, right now things feel a bit… off. It’s hard not to feel like you’re slip­ping slow­ly into mad­ness when there’s an app for every­thing and yet noth­ing fuck­ing works, mean­while tech bil­lion­aires are busy con­grat­u­lat­ing them­selves for invent­ing the bus. As Daniel Susskind, author of A World With­out Work: Tech­nol­o­gy, Automa­tion and How We Should Respond, put it in a unique­ly depress­ing state­ment to Time in August 2020, the pan­dem­ic cre­at­ed a very strong incen­tive to auto­mate the work of human beings… Machines don’t fall ill, they don’t need to iso­late to pro­tect peers, they don’t need to take time off work.”

Three years and the release of Chat­G­PT lat­er, and a sim­i­lar cri­sis is now com­ing for Hol­ly­wood. In a prag­mat­ic run-down of the WGA and SAG-AFTRA strikes on Vul­ture, enter­tain­ment lawyer Jonathan Han­del explains that AI has become the dom­i­nant talk­ing point because of the hype cycle around AI in gen­er­al. In Sil­i­con Val­ley, peo­ple are excit­ed about AI – to some degree unre­al­is­ti­cal­ly.” In Hol­ly­wood, peo­ple are scared about AI – also to some degree unre­al­is­ti­cal­ly. The dog can dance, but it’s not gonna be per­form­ing in the New York Bal­let next week,” as Han­del puts it. Nonethe­less […] the writ­ers are afraid that if the contract’s lan­guage only reflect­ed the cur­rent state of affairs, then that lan­guage would get locked in and change to it would be resist­ed as the tech­nol­o­gy evolves.”

“It’s hard not to feel like you’re slipping slowly into madness when there’s an app for everything and yet nothing fucking works.” Emma Garland

Han­del adds that all Hol­ly­wood strikes have been about tech­no­log­i­cal change,” nod­ding to the dual SAG and WGA strikes in 1960 that came off the back of a 12-year fight over whether movies played on TV would gen­er­ate resid­u­als. As back then, today’s unions aren’t tak­ing a Lud­dite stance on new tech­nol­o­gy. They just want to be fair­ly com­pen­sat­ed and ensure that it’s used as a tool rather than a replace­ment for work­ers. The WGA’s stance on AI is to har­ness – rather than – ban” it.

Amid eco­nom­ic uncer­tain­ty and an indus­try in flux – the box office is down, cable is dying, stream­ing doesn’t have the cap­i­tal it once did – it’s under­stand­able that most peo­ple wor­ry that AI will be used in ser­vice of the bot­tom line. From a con­sumer per­spec­tive, cer­tain­ly, it’s hard to get too excit­ed about AI based on the ways in which it’s cur­rent­ly being used. Yes, it can dig­i­tal­ly res­ur­rect Car­rie Fish­er. Yes, it can de-age Al Paci­no and add 30 more years” to Robert De Niro’s career. Yes, it can show you what Hank Williams might sound like singing Straight Out­ta Comp­ton.” That’s cool, but when you view these things in the wider con­text of how much the cre­ative indus­tries are strug­gling, the gains pale in com­par­i­son to the losses.

There’s already a stark lack of oppor­tu­ni­ty for peo­ple to make unique films, weird shows and left-field music. And I’m not doubt­ing the appeal of long-run­ning fran­chis­es, CGI-heavy super­hero epics and brand IP – I have I’m Just Ken” liv­ing rent free in my head as much as the next per­son – but that can’t be all there is. Not every­thing has to be Pee-wee’s Play­house, but it would be a sad state of affairs if all that’s on offer down the line is the rean­i­mat­ed cast of Reser­voir Dogs doing an ori­gin sto­ry of the Beanie Babies.

With­out strikes and with­out change, this is what we’ll default to: indus­tries that fil­ter every deci­sion through the prism of com­merce, ruth­less­ly cut­ting bud­gets to main­tain bonus­es in the board­room and spit­ting out soul­less, eas­i­ly-repli­cat­ed con­tent whose val­ue is mea­sured by the tick­ing of arbi­trary box­es. None of us are above a Big Mac here and there, but imag­ine being force-fed one for every sin­gle meal by a suit who knows it’s not as good as a fresh Cap­rese grilled cheese on Pane Lat­erza done by someone’s Non­na, but doesn’t think you deserve a fresh Cap­rese grilled cheese on Pane Lat­erza done by someone’s Non­na if it will delay their own acqui­si­tion of a hol­i­day home in Portofi­no. Per­haps the intro­duc­tion of AI won’t make a huge amount of dif­fer­ence to the end prod­uct as far as the Big Macs of Hol­ly­wood go, but it cer­tain­ly won’t ush­er in a bold new era for Nonna’s grilled cheese.

Call me old fash­ioned, but I also don’t believe that AI is capa­ble of pro­duc­ing art that can move peo­ple the way some­one like Sinéad O’Connor, who Nick Levine beau­ti­ful­ly eulo­gised for Huck, can. The breath­tak­ing phys­i­cal­i­ty in her per­for­mance of one of the most vul­ner­a­ble love songs of all time, the way she howls You’re still a liar” for the third time at the end of Troy.” These things are sin­gu­lar, light­ning-in-a-bot­tle moments that cap­ture the truth of the human expe­ri­ence the same way look­ing up at a vast moun­tain range can make you believe in god – even just for a sec­ond. So I say if you need hope for the future of non-AI art, sim­ply inter­act with some. True art can only come from some­one who has expe­ri­enced, enjoyed and most impor­tant­ly suf­fered the many psy­che­del­ic hor­rors of being alive.

Now, can I inter­est you in some cool pic­tures of don­keys?

See you next month,
Emma

Sign up to the new Huck Newslet­ter to get a per­son­al take on the state of media and pop cul­ture from Emma Gar­land in your inbox every month

Emma

Cur­rent obses­sion: Jim Legx­a­cy – a wild­ly fresh blend of emo, rap, glitch, lo-fi and a load of oth­er influ­ences from Lewisham, Lon­don. The beats are insane but what I real­ly rate about Jim Legx­a­cy is that every­thing about his art is unmis­tak­ably his, because he puts his heart in the small details and front­loads them – whether it’s the diaris­tic lyrics or the DIY aesthetics.

Best new dis­cov­ery: The Blog Era pod­cast – a lov­ing and rig­or­ous­ly researched his­to­ry of how the mid-00s to ear­ly-2010s land­scape of rap blogs and free mix­tapes reshaped the music indus­try by cir­cum­vent­ing its gate­keep­ers. Essen­tial lis­ten­ing for any­one raised on a diet of Curren$y and COMME des FUCK­DOWN snapbacks.

Most look­ing for­ward to: Porth­cawl Elvis Fes­ti­val – haters will say I’m at least three gen­er­a­tions too young to enjoy a cel­e­bra­tion of The King in the kind of sea­side town Mor­ris­sey prob­a­bly had in mind when he sang come Armaged­don, come.” But if the words The Best Fes­ti­val Elvis Com­pe­ti­tion (Heat One)” don’t send shiv­ers up your spine and your knees slid­ing across the near­est par­quet floor then I don’t know what to tell you.

Alex (Senior Edi­tor): I’ve just start­ed read­ing Ways of Being: Ani­mals, Plants, Machines: The Search for a Plan­e­tary Intel­li­gence by James Bri­dle, which puts devel­op­ments in AI in a much broad­er – plan­e­tary – con­text. Mind-expand­ing stuff!

Isaac (Social Edi­tor & Pho­tog­ra­phy Writer): I’m lov­ing this Masahisa Fukase pho­to­book. It basi­cal­ly pulls togeth­er some of the Japan­ese master’s lat­er works, where he inter­ro­gates his role and pres­ence as a pho­tog­ra­ph­er with 20th cen­tu­ry self­ies – a true pio­neer. And he even added colour paints to blur the lines between artist and photographer.

Ben (Dig­i­tal Edi­tor): I’ve just fin­ished re-read­ing Phillipe Besson’s Lie With Me trans­lat­ed by Mol­ly Ring­wald (yes, that one!) ahead of watch­ing the film and loved it even more the sec­ond time around. Been mak­ing my way through Shat­tered Nation by Dan­ny Dor­ling ahead of a col­lab for our At What Cost series (lit­tle newslet­ter exclu­sive for you there!) and I’ve had the lat­est Suf­jan tune on repeat ahead of the record drop next month (huge day for sad pre­ten­tious homo­sex­u­als the land over!).

Josh (Print Edi­tor): I’ve been star­ing at the art of James-Lee Duffy, whose fre­net­ic, anar­chic style stems from the heavy car­toon con­sump­tion of his child­hood. I’ve been read­ing Amer­i­can satirist, talk show host and come­di­an Ziwe’s debut book, Black Friend, which is an incred­i­bly fun­ny, poignant and edu­ca­tion­al series of essays.

Sign up to the new Huck Newslet­ter for more rec­om­men­da­tions from the Huck team and per­son­al reflec­tions from Emma in your inbox every month.

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